I am glad Canon released the 28-70 f/2. It is a statement lens. Perhaps you are right and the final market might not be large (I think it will be large, btw). But I am glad to see Canon making statements showing what they can do in general, and, more specifically, what they can do with a new mount. 50 f/1.2...another statement. Granted, it is really similar to the Sigma 50A...so that is a bit of a one up (f/1.2) and mostly a "me too" statement. But I am still glad to see Canon putting out a lens like that.I did not state that it is an absolute requirement of the forefront for photography. Are you're saying people like yourself is okay paying a newer phone(2018) with a camera that is 2 megapixel. Our argument is why Canon spec in crippled features 4K (1.7) while competitors are offering full 4K as std features with better or similar pricing. So don't be defensive but who can blame you ... perhaps you work for them?