5DIV price confirmed
- Thread starter Eldar
- Start date
smorgo said:
Sure, there are a few folks who think it should be a $1999 camera. But that's not most of the people commenting on price. And it's not "entitlement" to look at the competitive landscape, feature set, and price drop of of the 1 series and wish that Canon launched closer to $3k.
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dilbert said:
Why must a person with no children pay property taxes to support public schools or city services they don't use?
Why must car purchasers pay built in costs for warranties they may never use?
Volumn sales are the way profits are made.
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I'm at a crossroad here. I still have my old 7D and use it only for the extra reach. The 5D IV's 30 MP sensor should be a fair crop match- or close enough. My 5D MIII is great but not extreme cropping is out. I bought the 5DS and I'm very pleased with the quality and it goes without saying that you can crop the hell out of it.
FPS is fairly important for 50% of my work, so I was a bit disappointed that the 5D IV isn't a bit faster- 10 fps would have overjoyed me.
I bought Canon gear starting with the 40D and joined CPS a few years later. I've never had a camera totally fail. I sent a 50D in for a new shutter before it died. I broke a 10-22mm into several pieces.($59 repair!)
For me, it's all about quality and customer service. My 100-400's lock ring started sticking- $234 repair estimate. They wound up having to replace the entire inner barrel, resulting in a 11 day repair. They stuck with the initial estimate. The lens came back looking factory new and performed perfectly. That's why I like Canon.
I'll probably wait a few months and read all about the 5D IV's performance on the forum. If it performs to my highest expectations, I'll probably cleanup the old 7D and find it a new home.
I hate to sell my children, but life goes on.
FPS is fairly important for 50% of my work, so I was a bit disappointed that the 5D IV isn't a bit faster- 10 fps would have overjoyed me.
I bought Canon gear starting with the 40D and joined CPS a few years later. I've never had a camera totally fail. I sent a 50D in for a new shutter before it died. I broke a 10-22mm into several pieces.($59 repair!)
For me, it's all about quality and customer service. My 100-400's lock ring started sticking- $234 repair estimate. They wound up having to replace the entire inner barrel, resulting in a 11 day repair. They stuck with the initial estimate. The lens came back looking factory new and performed perfectly. That's why I like Canon.
I'll probably wait a few months and read all about the 5D IV's performance on the forum. If it performs to my highest expectations, I'll probably cleanup the old 7D and find it a new home.
I hate to sell my children, but life goes on.
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Ah yes, now I see why it's called the American dream (unless you're Canadian), and the European nightmare. 
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CanonFanBoy said:
Don't forget R & D costs. Those can be one of the highest corporate costs if you want to stay the world's leader.
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Mikehit said:
More like canon was not very aware. For instance the 5d III launched at $3500 and stayed at that price from 2012 until the beginning of 2015, barring 2-3 2 month rebate programs. it wasn't until the second half of 2015 that it saw a decrease to $3000 and then to $2500 a few months after that. Obviously i'm not counting illegal sales or used items which sold for less.
Newer cameras like the 5Ds launched at $3700 and dropped within 6 months to $3300 where it currently sits and $3100 for non-MAP prices.
Or the 7DII which launched at $1800 and was reduced to $1400 just a few months later.
Obviously all prices drop eventually, it is just happening a lot faster than it used to. Canon bodies used to hold value better. This is similar to manufacturers like Sony who also launch sky high then bring the prices down rapidly.
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Well based on the top half of this page, I won't be bothering to go back and catch up from the start. Yikes. It's a 5D Mark IV, folks. Some people just have unrealistic expectations about pricing. And it's not Canon's fault some of your native currencies have weakened competitively to the Yen to since the 5D3 came out. We may not like it, but it is what it is.
Further, Even if it cost Canon $200 in parts and labor to build a single camera unit, why sell it for $600 if a huge market share is more than willing to happily pay $1500? It's a business. They are in the money making business by way of producing imaging equipment that the majority of their target wants wants (clearly evidenced by sales volume and market share, no one else is close). If the market decides $3500 for a 5D4 is too high, lower than projected sales will reflect that and Canon will be forced to decide whether to keep it rolling at that level or reduce the price to increase sales whereby they can achieve the total profit margin they want.
Further, Even if it cost Canon $200 in parts and labor to build a single camera unit, why sell it for $600 if a huge market share is more than willing to happily pay $1500? It's a business. They are in the money making business by way of producing imaging equipment that the majority of their target wants wants (clearly evidenced by sales volume and market share, no one else is close). If the market decides $3500 for a 5D4 is too high, lower than projected sales will reflect that and Canon will be forced to decide whether to keep it rolling at that level or reduce the price to increase sales whereby they can achieve the total profit margin they want.
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nightscape123 said:
Well yes, but the fall of the Yen against the dollar was mostly responsible. It has been rising back since then. AT the time the 5D3 came out, it was about 80 Yen : 1 USD. It fell as far as about 125 Yen : 1 USD. Huge drop. After it hung down there long enough for Canon to feel comfortable, the US prices started getting cut hard. Yen is back up around 100:1 now, so the prices of NEW releases are going to reflect it. If it was still 120 Yen and the outlook was steady or falling, the 5D4 would have most likely been released at a lower USD price point.
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rrcphoto said:
That's interesting. But they're not checking where you bought it before you left, right?
I've not travelled abroad with my gear. I bought it legally within the UK from a British company, so I'm not concerned, but I am intrigued what others' experiences/the rules are.
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L
Loswr
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rrcphoto said:
In the US as well, filling out US CBP Form 4457 is recommended if you're taking new (<6 months old) gear abroad. I did it once before a trip to China, was something of a PITA to do beforehand (need to have the form signed off by customs before you leave) and wasn't needed upon our return.
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scyrene said:
I specifically wanted WiFi and AF on a par with the MkIII, so there was nothing that truly suited my needs at the time. I'm glad I waited to be honest, even if it was a long wait.
I have a colleague who bought a grey-market Macbook Pro from Singapore, saving a decent amount of money. The screen has just failed and he's footing the bill out of his own pocket. Total cost is significantly more than if he's bought it in the UK.
I have a 3 1/2 year old iMac and the screen failed recently. Thanks to the Sales of Goods Act in the UK, I'm covered for up to 6 years from the original purchase date. Apple replaced it FOC; a repair that took 3 days. Without the protection of UK consumer law, I'd have been looking at a bill of about £950.
Even if a grey import is legal (as in, all duties and taxes paid), it doesn't mean it's a good investment.
No, not personally. But when I worked for them, it was certainly presented as a possibility. It only has to happen once and you've lost your goods. We use a common formula for risk assessment: Risk = Probability * Exposure. Probability is low (but increases every time you cross the border), but Exposure is very high. For me, the overall risk is unacceptable.
But that's just me and my priorities. I don't claim to represent anyone else.
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Maiaibing said:
I didn't bash the Youtubers. They will actually make money and justify paying the premium price. I'm sure some will get promos or loaners to do their reviews too.
The suckers are those who just buy to have latest and greatest. Just like computer gear, the latest always comes at a high premium, then quickly drops. But to each their own. I don't care how they choose to empty their wallets. More power to them. It doesn't change the fact that I can call them suckers.
You skipped a generation, you're a perfect buyer of this camera. Big leap for you. However, are you losing any money with the 5D2? I doubt it. Its output is still commercially viable for some time to come. What is bad about the 5D2 is that single card slot that could take a dump and ruin an event (if you shoot events) and piss off a client. A client with access to social media ready to share their horror story with other potential clients. Not a matter of if, but of when.
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I think Canon knows they have to offer a price drop a few months out. Therefore, in order to sell at the price they want which is $3,200 or maybe $3,300 ....they have to set the price at $3,500 to collect from the must-haves and to leave a buffer for price drop. Had they set the price to $3,200...they'd would just leave it at that for a full year and people would bash Canon saying "Canon doesn't drop the price even a dollar after a whole year" ...
Look at the 5DSR, from authorized retailers, it is still $3,700. The 5D4 is coming in at less than that, and it is a far, far more capable camera with the exception of ultra high resolution work.
Canon is really making people pay for those 50MP. Why, is subject to debate. Some will say there's less volume in sales for 50MP sensor and thus higher price. I doubt it, as it is still a FF sized sensor. I would say it has more to do with how Canon prices capabilities, not necessarily the cost of the hardware. You want a poor man's medium format? Bust out $3,700. The 5DSR is able to produce very serious results in the commercial photography business. It is a money making tool, and Canon charges for that. Real pros who can use such a camera to its max potential are charging big bucks for their work. That is why it is priced that way, and why these pros don't mind paying for it either.
The 5D4 is not going to be anyone's choice for product photography or certain commercial applications. The 5DSR has that covered. 5D4 is clearly an all-around, or general-purpose type setup that will be the go-to for non-sports events. AKA, weddings and the such. Who in that realm is losing money or customers because they have a 5D2 or 5D3? Nobody. It's nice to have, but not necessity. A product photographer does lose business if they can't produce industry standard results. Why so many run medium format setups. 5DSR offers entry into that realm.
While it might not be fair to compare this camera to older cameras on the market including those from Nikon, the fact still remains that many of these are very capable for shooting events and competing with this camera directly for much less money, despite being 1-3 years old.
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smorgo said:
That's interesting. Six years is it?? I don't expect a laptop to last that long. Maybe I just have a more disposable attitude towards stuff... As in, I tend to sell stuff on and get newer things long before they break. Or else I'd get it sorted on my own insurance (I'd certainly never expect a manufacturer to fix something years later though - well done you for getting them to).
How do you prove the camera or whatever is yours, and not bought abroad? Are you meant to carry a receipt with you?
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