6D Likely Price Trend

[Marsu42]

Obviously they can't go below a certain point to not cannibalize the APS-C segment too much that is probably bringing in more revenue per unit.

Imho the competition for the 6d is not so much Canon's own aps-c because of very different usage scenarios - fast fps & better af 7d vs. slow and high iq 6d. As I suspected above the real price comparison for the 6d is Nikon's 600d - if people are out for a Canon ff they'll pay a couple of hundred €€€ more no matter what, but for buyers deciding between the brands too much of a price gap might make a difference in Nikon's favor.

 

[unfocused]

...And I would think that the 6D - similar to the 60D - won't sell that well...

Where do people come up with these statements? As of 5 p.m. today, Central Standard Time, the 60D is the #7 best seller among Digital SLRs on Amazon. And, it has been in the top 100 for 885 days.

Obviously they can't go below a certain point to not cannibalize the APS-C segment too much that is probably bringing in more revenue per unit.

Imho the competition for the 6d is not so much Canon's own aps-c because of very different usage scenarios - fast fps & better af 7d vs. slow and high iq 6d. As I suspected above the real price comparison for the 6d is Nikon's 600d - if people are out for a Canon ff they'll pay a couple of hundred €€€ more no matter what, but for buyers deciding between the brands too much of a price gap might make a difference in Nikon's favor.

Marsu42 is right. Canon isn't as concerned about "cannibalizing" their lines as they are about losing sales to competition. Of course we have no idea what the relative profit margins are on individual DSLRs, but we do know that every dollar of profit that Canon makes selling any DSLR is a dollar they do not make if the customer buys Nikon.

 

[jrista]

Marsu42 is right. Canon isn't as concerned about "cannibalizing" their lines as they are about losing sales to competition. Of course we have no idea what the relative profit margins are on individual DSLRs, but we do know that every dollar of profit that Canon makes selling any DSLR is a dollar they do not make if the customer buys Nikon.

Well-said.

I've always wondered at the "cannibalization" argument. There will always be a gap between the 1D line and the rest. The sales of the 1D X have been strong since it hit the streets, despite the fact that the 5D III is technically capable of "cannibalizing" its sales because it also has the same 61pt AF system. I think Canon made a wise decision there, though. Despite the IQ superiority of the D800, the 5D III is still selling like hotcakes, and is #8 in Amazon's best seller list (the D800 is #18). I bet Canon is making more money off of the 5D III thanks to avoided lost customers to Nikon than if it had not put in the 61pt AF system. I would also bet that 1D X sales are minimally affected.

 

[7enderbender]

...And I would think that the 6D - similar to the 60D - won't sell that well...

Where do people come up with these statements? As of 5 p.m. today, Central Standard Time, the 60D is the #7 best seller among Digital SLRs on Amazon. And, it has been in the top 100 for 885 days.

I wish I could find the sources for that. I'll keep digging over the weekend. The Amazon stats are curious since the 60D is also listed at #17. From all I know the 60D has been a dud for Canon as far as sales are concerned. Unfortunately, they don't give the specifics by model in their financial statements from what I remember so you'd have to find industry reports that are reliable (and those usually are not free). So for now you're the only one to provide data (as funky as they appear) and I need to find something better.

 

[unfocused]

...And I would think that the 6D - similar to the 60D - won't sell that well...

Where do people come up with these statements? As of 5 p.m. today, Central Standard Time, the 60D is the #7 best seller among Digital SLRs on Amazon. And, it has been in the top 100 for 885 days.

I wish I could find the sources for that. I'll keep digging over the weekend. The Amazon stats are curious since the 60D is also listed at #17. From all I know the 60D has been a dud for Canon as far as sales are concerned. Unfortunately, they don't give the specifics by model in their financial statements from what I remember so you'd have to find industry reports that are reliable (and those usually are not free). So for now you're the only one to provide data (as funky as they appear) and I need to find something better.

Actually, as I write this, the 60D occupies the #7, #17, #21 and #31 slot on Amazon's top 100 sellers. That's because each represents a different lens/body configuration. (#7 being body only). Amazon treats each configuration as a different DSLR for their rankings.

While Amazon is only one retailer, it is the world's largest, so it's a pretty good gross indicator of where various camera body sales stand in relation to one another. Not exact, but still a reasonably representative sample.

 

[iP337]

Another 6D price drop for North America on ebay: http://www.ebay.com/itm/ws/eBayISAPI.dll?ViewItem&item=230891958455

New $1747 + free shipping

I think all the price drops have to due with rumors of the 70D coming soon with better features, but i doubt the 70D will be that much better so these prices may snap back to $2000 after the 70D is officially announced.

 

[Marsu42]

I think all the price drops have to due with rumors of the 70D coming soon with better features, but i doubt the 70D will be that much better so these prices may snap back to $2000 after the 70D is officially announced.

I've never experienced such a price climb, it might be +-100€ depending on how much pressure is from budget mail order on the big players like amazon, but once the public has registered how much air there is in a product's price they won't accept the higher price anymore and just wait to drop again.

 

[iP337]

I think all the price drops have to due with rumors of the 70D coming soon with better features, but i doubt the 70D will be that much better so these prices may snap back to $2000 after the 70D is officially announced.

I've never experienced such a price climb, it might be +-100€ depending on how much pressure is from budget mail order on the big players like amazon, but once the public has registered how much air there is in a product's price they won't accept the higher price anymore and just wait to drop again.

Well remember it's still officially MSRP $2000, these are just temporary sales that I assume will stop once the 70D actually gets announced.

 

[preppyak]

Well remember it's still officially MSRP $2000, these are just temporary sales that I assume will stop once the 70D actually gets announced.

I'm not sure the 70D is really gonna put any pressure on prices for the 6D, just two different price points honestly. The list price of their xxD line is a good $1000 cheaper than the xD line (60D listed at $1099). Even if the 70D turns out to basically be the 7D in terms of AF, etc...do you think the 7D is influencing sales of the 6D? The informed consumers are looking for different things (landscape v sports/nature), and the uninformed are just looking at the price tag, which is 40% less with the 7D.

If the 70D came out with some amazing new sensor that was comparable to full frame....then maybe

 

[kirkcha]

The kit price dropped another $50 this morning at B&H. $2,399

http://www.bhphotovideo.com/c/product/892354-REG/Canon_8035b009_EOS_6D_Digital_Camera.html

 

[ageha]

The kit price dropped another $50 this morning at B&H. $2,399

http://www.bhphotovideo.com/c/product/892354-REG/Canon_8035b009_EOS_6D_Digital_Camera.html

Just the 24-105 kit or the body as well?

 

[Marsu42]

The kit price dropped another $50 this morning at B&H. $2,399

That'll probably be due to the 24-70/4 production setting in and the "new" - not necessarily "better" - kit arriving ... at least in Germany I didn't see any price drops during the last month. And since 6d availability is still limited (I asked in a shop a week ago) I don't see the price changing a lot anytime soon :-\