A New 50 Coming Soon? [CR1]

[Canon Rumors]

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<p><strong>EF 50 f/1.8 IS USM

</strong>We’re told that a new EF 50mm f/1.8 IS USM is ready for release, but may not happen until Q1 of 2014.</p>
<p>The lens would be in line with the new 24,28 & 35mm IS lenses. Pricing would be more than the current EF 50 f/1.4 USM it would be replacing. However, Canon has noticed that the pricing on the 3 mentioned lenses at launch was too high and lead to poor initial sales numbers. Since the lenses have been price dropped, they are selling better.</p>
<p><strong><a href="http://rover.ebay.com/rover/1/711-53200-19255-0/1?icep_ff3=2&pub=5574981434&toolid=10001&campid=5337404931&customid=&icep_item=310762527587&ipn=psmain&icep_vectorid=229466&kwid=902099&mtid=824&kw=lg" target="_blank">Canon EF 50 f/1.4 USM $299</a> </strong>(free shipping)</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[Lichtgestalt]

yes.. way to expensive.
the EF 24mm IS has cost 880 euro here first... now it has dropped to 480 euro.

 

[silvestography]

Seems like canon's just letting Sigma take the whole f/1.4 line of standard primes, especially if rumors of a 35 f/1.2 are true.

 

[TWI by Dustin Abbott]

I hope this rumor is a true. If the optical trend of this line continues with great wide open performance along with excellent IS and they keep the price at, say $599, this and the 35 f/2 IS will probably end up in my bag.

 

[bornshooter]

I wish they would drop the price of the 300 2.8L to the same as nikons and i would be all over it.

 

[ajfotofilmagem]

I do not see how a lens 50mm F1.8 IS can cost over $ 500. I think Canon should learn the lesson and do not establish a ridiculously high price, as it did with 24mm and 28mm IS. Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma. :

 

[AndreeOnline]

Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

 

[MonteGraham]

Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

+1

 

[verysimplejason]

Canon, please keep it below $500 and with IQ as good as the 35mm IS. I'll be the one of the firsts who'll order. I love the 50mm focal length in both APS-C and FF.

 

[Woody]

If this lens performs as well as the 35 f/2 IS, I'll get it in a jiffy.

 

[verysimplejason]

Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

I love IS for a 50mm lens. I want to be able to shoot to at least 1/30 and lower shutterspeed with this focal length handheld.

 

[silvestography]

Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

I actually disagree. I have a friend who's super into video (shoots with a hacked GH2) and doesn't care about in-lens stabilization. If you're really serious about video you'll have your own stabilization rigs, which is partly why he wants to add a 60d and 50 1.8 to his kit.

It's similar to the argument about the 70d's LV focus. A lot of people said serious video shooters wouldn't use it. I think the same applies here, which is why a stabilized 50 1.8 at around 5x the cost of the previous generation doesn't make sense. Beginners don't have that kind of money to spend on a 50 (especially one that isn't 1.4).

 

[ajfotofilmagem]

Indeed, Canon is owing to its users two different models. ??? A EF50mm F1.8 STM, and other EF50mm F1.4 USM.

 

[Dylan777]

Save "IS" for 135mm or longer, so we can shoot 1/60ish

Where is f1.2 or f1.4ish 50mm prime?

 

[Sporgon]

Beginners don't have that kind of money to spend on a 50 (especially one that isn't 1.4).

Who's to say only beginners use a 50mm prime ?

From my point of view there is naf all difference between f1.4 and 1.8 on a 50. I'd much rather have the slightly slower lens with a smaller objective lens and sharp fully open rather than a 1.4 that is really soft at that aperture.

If I'm out hiking in a beautiful landscape looking for pictures I don't want to be lumbered with carrying gear, and that includes a tripod, so IS on a standard or wide angle lens is very useful to me, and I'm sure to others.

50mm has traditionally been a lens that the manufacturer can offer obsolute top image quality with an affordable price tag. Not everybody wants to fork out for and lug around a lens such as the ( albeit fantastic ) 24-70 f2.8 II.

 

[Ewinter]

I'm game for this, especially if they can do a sharp wide open and fast AF

 

[eddiemrg]

mmmmh... 50mm f2.0 IS probably...
Or something projected to beat A series from Sigma?

If the new 50 will be worth of it probably will be mine

 

[fox40phil]

why 1.8 ? hm... a new 1.4 or 1.2L would be better... with weather seeling!!! :-\ :-X

 

[vikta11]

I will welcome this lens since I'm already using the 35 f2 IS and 85 f1.8. The 24-70 ii cost too much and lacks the creativity of the faster primes for my 5Dmk3

 

[dswtan]

"Canon has noticed that the pricing on the 3 mentioned lenses at launch was too high and lead to poor initial sales numbers. Since the lenses have been price dropped, they are selling better."

*So* hope they try this on the Big Whites soon!! ;D