He probably does like Canon gear, but the links are to Canon Explorers of Light, which he is one of. He’s an ambassador for Canon and all that entails. I honestly couldn’t care less. I’m a big boy and have been shooting professionally for 22 years and I understand how the world works. If a major equipment manufacturer is going to offer you support, equipment, etc. in exchange for “publicly” using their gear, hey, go for it.