Lee Jay said:
Fine...stupid from Canon's point of view. I would guess that those two decisions, along with a few others, cost them at least a third of sales. Maybe as much as half.
I guess neither of us will ever be able to prove it either way of course but I'd bet the cost of one that you're wrong. I know it goes against the grain in terms of how L-series lenses are thought of but I think that Canon called it spot on with these decisions. It's an L-series leisure lens in many ways. Portable, wonderfully balanced due to its short length and compared to many very
luggable. I suspect (obviously I can't know) that Canon saw how popular similarly specified lenses in terms of aperture and zoom range were. They then thought, we could give these people a premium option.
With my 70-300L I can wander round, unrestricted, get a decent focal length, very good image quality, great IS on the very odd occasion I need it and I am unrestricted in my movement. Lots of people use it as a travel lens, a lens to take on hikes and for me I like to stay mobile. It's just perfect for what I want and the image quality for a lens of its zoom range, price and aperture is very, very good.
It's perhaps just a slightly different type of photographer they are after?