K said:
If Canon makes the 80D too good, it can hurt 7D2 sales. Too weak, and it isn't much better than a Rebel.
I speculated about 6 months back that there may never be an 80D if Canon moves the Rebels up a touch, and the flagship 7D2 comes down in price, which it has. Sale prices from authorized dealers on the 7D2 are so low, what could an 80D possibly release at to make it worthwhile for the money?
Also what features would make someone want to skip a Rebel, but not necessarily need a 7D2? Other than AFMA over the Rebel and articulating touch screen over the 7D2, I can't think of anything.
Canon would have to release the 80D at a price right between the 7D2 and Rebel. And set it up to be an in between camera.
Maybe the 80D is a dead concept?
Might be better to just release like a Rebel extreme or a higher end Rebel. Something that would replace the 70D, but keep in line with the Rebels and compete with the D7200.
Canon has this gap to deal with. Especially in AF. Canon AF goes form the 19pt system up to the 61/65 point system. Nothing in between.
Nikon isn't stingy like Canon, and has no problem offering up the 51pt system on their D7100/7200. Canon is a bit stingy, and has kept their higher end AF on the 5D series cameras and the 7D2. Not even the 6D was given anything more than a 2008 era 11pt.
It's another one of these wedge issues I like to call it. Canon likes to treat features as make-or-break for certain types of photography to segment their product lines and force up selling. That is unfortunate. So either Canon needs to engineer a middle of the road AF system that is better than the 19pt system, but weaker than the 60 point systems to quite appearing stingy and or lacking innovation OR just give these $1,000+ MSRP cameras the 60 point systems and be done with it.
Then there is the FPS. The 70D puts out a respectable 7fps. For anyone except the most serious wildlife and sports people, 7FPS is quite usable. No problem doing sports and wildlife with that casually. Heck, millions have been doing ok with 5fps for years and years. So moving up in FPS would also chip away at the 7D2. 8fps? Unlikely. Give it a 60 point AF system? That could tip the scales for someone to buy an 80D and not a 7D2.
One idea could be, leave the FPS the same. Even leave the AF the same points, maybe make it better at low light a little. Basically, make it the IQ king of APS-C in the lineup. Use the new sensor tech and have 24-28mp, and just deliver the best IQ with a nice touch screen and video features. 7D2 is the rough and tough sports camera, the 80D is the peak of APS-C IQ and video. Rebels are Rebels.
All valid points, but you have to see it another way as well.
In terms of DSLR competition, Nikon is it. They just announced the D5 & D500.
Canon responded with the 1DXII for the D5. What will be their answer for the D500???
Its direct competition should be the 7DII, but it lacks 4K.
And, that's basically it.
Canon has a few choices:
-they can release the 5D4 with 4K, that way neither Canon nor Nikon have an answer for each other's lower end releases. But I'm sure that Nikon will have an answer for that a year later, whereas Canon will always have a minimum 3-4 year release cycle.
-release 6DII with 4K, which is literally the same as the 5D4.
-release a firmware update to the 7DII, that unleashes 4K or UHD (this would be really sweet for a lot of current owners, including myself), yet to be owners may see a price hike.
-release 7DIII, highly unlikely.
-release 80D, more likely. Because, which is more older? The 7DII or the 70D? Which one is used more for video 7DII or 70D?
Ultimately, the 7DII is a mini-1DX, and used most for sports, wildlife... it does have slightly better video features than the 70D, but lacking the swivel screen and touch screen. The D500 is a mini-D5... which is newer... to have a mini-1DXII, we either have to wait or they can have a substitute for a while till the 7DIII is released.