And the process, really the mindset, is so different with film. Last weekend I shot a music festival and shot two rolls of Tri-X along side a whole lot of digital. With two cameras around my neck trading lenses between the Canon 1N and 5d4, surprising how different the shots were. And what a high percentage of keepers I got from the film. (course at $1 per frame don't hold the button down on the film camera
And off course the headlining band is using one of the Tri-X shots in their promotion and one of their endorsers (a guitar strap maker) is using one of those shots too.