Maybe we should make fun of their beta product flaws - starting with no "time (aka disk space) remaining" counter, no ability to format in camera, pathetic battery life, etc., etc. I'd rather have a 100% reliable camera that has all of the features I need than a camera that barely works but takes somewhat better footage.
On the other hand, I love the way they are disrupting the industry and I'm sure with time, they will fix their many flaws and become a viable tool for the rest of us who aren't willing to put up with the current problems.