Canon’s global mirrorless market share sits at 41%, with Sony as their “biggest competitor”

Canon Rumors

Who Dey
Canon Rumors Premium
Jul 20, 2010
12,622
5,441
279,596
Canada
www.canonrumors.com
A Nikkei article provided further information about the mirrorless global market share, and Canon sits at 41.2%, with Sony close behind at 32.1%, Nikon is lagging behind the new “Big 2” at 13.2%. Canon Vice President Tsuyoshi Tokura acknowledged that Sony is their “biggest competitor”, and obviously Canon has to be more proactive in increasing

See full article...
 
  • Like
Reactions: 1 user
Thanks. I assume the numbers are based on number of units sold? Is there a breakdown by revenue?

You'd have to dig that out of financials, but Sony doesn't really report the camera division, the last I checked it's included in their sensor business.

Canon does a better breakdown, but not perfect.
 
  • Like
Reactions: 1 user
Upvote 0
Thanks. I assume the numbers are based on number of units sold? Is there a breakdown by revenue?

Thanks. I assume the numbers are based on number of units sold? Is there a breakdown by revenue?
Units sold is the only number that's important for market share. Total revenue in Japanese currency is irrelevant because currencies are not equal in all markets. No need to convolute a basic unit sales number.
 
  • Like
Reactions: 1 user
Upvote 0
Thanks. I assume the numbers are based on number of units sold? Is there a breakdown by revenue?
The report is very expensive.
Each one is the same price as R1 or R5 mk ii.
I think those news and camera company would buy it.
It would be the reason why Sony doesn't claim they are no.1 in mirrorless now.
At least they can't claim fullframe number one in 2024.:ROFLMAO:
 
Upvote 0
You'd have to dig that out of financials, but Sony doesn't really report the camera division, the last I checked it's included in their sensor business.

Canon does a better breakdown, but not perfect.
Sony doesn't sell to themselves. Vendors report items purchased. Sales numbers do not necessarily have to come directly from Sony. Research companies do not have to rely on Sony to report unit sales. That is just another source. Sony's shipped units do no account for units sold and units not sold. That would come from the vendors. No Sony financial will display those numbers.
 
Upvote 0
A Nikkei article provided further information about the mirrorless global market share, and Canon sits at 41.2%, with Sony close behind at 32.1%, Nikon is lagging behind the new “Big 2” at 13.2%. Canon Vice President Tsuyoshi Tokura acknowledged that Sony is their “biggest competitor”, and obviously Canon has to be more proactive in increasing

See full article...
Personally I would not call 32.1% close at all. Especially since Sony basically had over five year head start on Canon in the mirrorless segment. For Canon to walk Sony down in that segment and put them in their rear view mirror is a testament to Sony's executive turn over and Canon's expertise in the markets.
 
  • Like
Reactions: 4 users
Upvote 0
Maybe they need to make something cheaper then the R100 such as an R1000 to fill in the gaps ;)
Too late. Sony has been and will most likely always be perceived as "expensive". That's the bed they made for themselves long ago. Some consumer items deserve that "high end" sticker. But nearly everything Sony sells is considerably priced 10 - 20% higher than any other manufacturer. High end marketing on non high end products. Most everything they sell is absurdly 10% higher than anyone elses. And if they are not, the average consumer expects them to be. Electronic products now being manufactured out of Beijing have undermined the consumer magnet to the Sony brand.
 
Last edited:
  • Wow
Reactions: 1 user
Upvote 0
You'd have to dig that out of financials, but Sony doesn't really report the camera division, the last I checked it's included in their sensor business.

Canon does a better breakdown, but not perfect.
Sony has been playing musical chairs with the camera division for multiple years, so you couldn't even track if the the place where it landed became more or less profitable. I think they stopped doing that 2 years ago, so we might have a better guess at its performance. That they stopped trying to hide the performance implies that it's finally performing as expected.
 
Upvote 0
From the piece:

"The Canon EOS R1 is scheduled to begin shipping in November, and the reported production will be 3700 units a month. There was no word as to whether or not production has started."

3700/month. 44.4K/year.

I enjoy being made aware of this sort of information.

Less than 50K per year. Seems to me to be kind of humbling, in a way.
 
  • Like
Reactions: 2 users
Upvote 0
Less than 50K per year. Seems to me to be kind of humbling, in a way.
Not that many people buy cameras costing $6000. I just did a rough estimate of Fuji's MF cameras that are in the same price ballpark, and even if 10% of the ILCs Fuji sold are GFX models (that's probably a big overestimate), they're selling around 15K units per year.
 
  • Like
Reactions: 1 user
Upvote 0
From the piece:

"The Canon EOS R1 is scheduled to begin shipping in November, and the reported production will be 3700 units a month. There was no word as to whether or not production has started."

3700/month. 44.4K/year.

I enjoy being made aware of this sort of information.

Less than 50K per year. Seems to me to be kind of humbling, in a way.
So most company would not tell the selling because it really affect their image from their fans.
For example, Fujifilm said their X100vi production is 15000units per month. If you calculate the market share. 15000 units are so much for this model but their fans didn't know it.
 
Upvote 0
Personally I would not call 32.1% close at all. Especially since Sony basically had over five year head start on Canon in the mirrorless segment. For Canon to walk Sony down in that segment and put them in their rear view mirror is a testament to Sony's executive turn over and Canon's expertise in the markets.
Canon had a large entrenched market to start with >50% of the overall market share in cameras. Most of the majority of shooters at one point in time was shooting on either Canon or Nikon, myself included. As SLRs started to slowdown, many of those shooters converted to mirrorless. How many real system switchers are out there? Probably less than what these troll posts want to make you believe. It really wasn't that long ago that Sony had no real system to speak of, and you just have to look at their previous Alpha system and the Minolta A-mount to see Sony's "let's try this and let's try that" approach among their many past experimentations and failings in consumer electronics before they smartened up.

I think Canon taught them a lot on how to spin up and manage a proper camera system division, such as listening to pros, running a pro-service tier, improving the UX and weather sealing in their cameras, and showing a bit more restraint from all forms of gimmickery vs Canon's approach to more refinement before releasing a new product, etc. It's a testament to how far they have come to be Canon's "biggest competitor.." and not a sign of how far they've failed.

In addition, not all manufacturers are experts in all domains.. For example, if you nitpick data, I would say Canon's Cinema EOS is and continues to be a real failing. Look at YM Cinema and see how many Canon cameras are used on productions vs Sony. Look at BCN rankings consistently to see that Canon has not been able to overtake even DJI in that category with Sony leading and Panasonic in second. It was bad enough that Canon trimmed their video segment from their financials many years ago and moved it into a more general category hiding its performance, although Sony is guilty of that too to some extent, moving their camera division and sensors units together. But clearly, Canon was not able to emulate Sony's success in this segment. You don't even hear much of Cinema EOS anymore.

Perhaps we should give some credit to both companies for their individual successes..
 
  • Like
  • Love
Reactions: 2 users
Upvote 0