Our pinot noir can be pale, though it shouldn't. But, unlike rose "wine", it is vinified like white wine, so it matures in steel vats. Some winegrowers also chose to keep it in oak barrels for some months to 1-2 years. "Barrique" pinot noir can be kept for a very long time, just like bourgogne (same grape), and be as good as a bourgogne. But the traditional Alsatian pinot noir is not, as the Italians would say, "barricato". I do like both methods, they produce different wines.
Switzerland, Italy also make some excellent pinot noir. But no one would speak of a pinot noir as of a rose...
PS: My dislike of rose (yes, I know, no accent!) is rather a dislike of those cheap supermarket roses de Provence, inexpensive to buy, yet a headache guaranty...
PPS: Rose de Tavel is a very good rose in the Euro 10 + price range...

Sante!