Canon EF 70-300mm f/4-5.6 IS USM II To Be Announced Next Week?

[Canon Rumors]

The <a href="http://www.canonrumors.com/canon-ef-70-300-f4-5-6-is-update-information-cr2/">long rumoured</a> (more <a href="http://www.canonrumors.com/more-talk-about-the-canon-ef-70-300mm-f4-5-6-is-ii-cr2/">here</a> & <a href="http://www.canonrumors.com/the-canon-ef-70-300-f4-5-6-is-usm-ii-still-scheduled-to-arrive-this-year-cr/">here</a>) EF 70-300mm f/4-5.6 IS USM II looks like it may be announced alongside the EOS M5 on September 15, 2016.</p>
<p>The new lens is said to have a <a href="http://www.canonrumors.com/patent-what-the-digital-display-on-the-upcoming-ef-70-300-f4-5-6-is-ii-might-look-like/">digital display</a>, optical and build quality upgrades, nano USM and will be slightly bigger and heavier than the current version.</p>
<p><a href="http://nokiS___a-camera.blogspot.ca/2016/09/2.html">NokiS___a</a> is also reporting that the EF 70-300mm f/4-5.6 IS USM II will be announced alongside the EOS M5.</p>
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[Chaitanya]

I hope canon puts OLEd display on this lens, it will certainly be more useful in dark situations.

 

[grainier]

$800-900 I'd guess?

 

[MintChocs]

What happens to the L series 70-300?

 

[mpphoto]

$800-900 I'd guess?

They'd be foolish to price it that high. Not when you can get a refurb 70-300 L for $1079, or $971 when the refurb is on-sale like it is right now. $800-900 may make sense if you compare it against the $1350 new price of the L. However, it has to compete against the L refurb and the Tamron. I would expect a price closer to $650. I hope Canon has learned a lesson from pricing some new lenses too high. Buyers are willing to pay the early-adopter premium for an L lens or a new body, but I don't think there is a lot of pent-up demand for a non-L 70-300. The people clamoring for such a lens are more price-sensitive. If they didn't care about price, they would have bought the L already.

 

[TWI by Dustin Abbott]

$800-900 I'd guess?

They'd be foolish to price it that high. Not when you can get a refurb 70-300 L for $1079, or $971 when the refurb is on-sale like it is right now. $800-900 may make sense if you compare it against the $1350 new price of the L. However, it has to compete against the L refurb and the Tamron. I would expect a price closer to $650. I hope Canon has learned a lesson from pricing some new lenses too high. Buyers are willing to pay the early-adopter premium for an L lens or a new body, but I don't think there is a lot of pent-up demand for a non-L 70-300. The people clamoring for such a lens are more price-sensitive. If they didn't care about price, they would have bought the L already.

I think this is an accurate assessment. The new 18-135mm Nano USM may give some frame of reference.

 

[mitchel2002]

yup i agree that 600$ to 700$ as a starting price,
and if this lens does come in right there i might just get it.

 

[wsmith96]

What happens to the L series 70-300?

I continues to be sold.

 

[wsmith96]

yup i agree that 600$ to 700$ as a starting price,
and if this lens does come in right there i might just get it.

+1 on the price. I'm curious to see the improved IQ, though given what I currently have I doubt I'll get it.

 

[rrcphoto]

no tripod collar but it does look slick.