Canon EF-M 28mm f/3.5 IS STM Macro on the Way

noncho said:
Some of the comments here are very interesting - encourage such lens because will be small and light and fine to use EF to EF-M converter for longer macro and portraits?

Come on, many more people want small and light 50 and 85 F2(or 40 and 75 etc) without bulky converters than short macro...

You never know - those might be coming as well.
 
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noncho said:
Come on, many more people want small and light 50 and 85 F2(or 40 and 75 etc) without bulky converters than short macro...

I guess you know that because you've done more and/or better market research than a multinational $30B-market-cap company like Canon? They've sold over 110 million lenses, but they don't understand the market as well as you. ::)
 
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neuroanatomist said:
noncho said:
Come on, many more people want small and light 50 and 85 F2(or 40 and 75 etc) without bulky converters than short macro...

I guess you know that because you've done more and/or better market research than a multinational $30B-market-cap company like Canon? They've sold over 110 million lenses, but they don't understand the market as well as you. ::)

correct. Some truths are self-evident. No research needed whatsoever.

An optically decent, compact, and highly affordable EF-M 80/2.4 IS STM would without any doubt sell *much better* than a stupid, dark, miserable wide-angle - Sony-me-too! - macro lens.

It is always funny to watch when Neuro and the rest of the Canon Defense League resort to "Canon's superior Market research" and "gazillions of units sold in the distant past" theme. Plus some personal attacks at other posters ... always a sure sign they are out of arguments.

To me, Canon's market research seems to have been hired from Kodak, Nokia or Blackberry.
 
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AvTvM said:
neuroanatomist said:
noncho said:
Come on, many more people want small and light 50 and 85 F2(or 40 and 75 etc) without bulky converters than short macro...

I guess you know that because you've done more and/or better market research than a multinational $30B-market-cap company like Canon? They've sold over 110 million lenses, but they don't understand the market as well as you. ::)

correct. Some truths are self-evident. No research needed whatsoever.

An optically decent, compact, and highly affordable EF-M 80/2.4 IS STM would without any doubt sell *much better* than a stupid, dark, miserable wide-angle - Sony-me-too! - macro lens.

It is always funny to watch when Neuro and the rest of the Canon Defense League resort to "Canon's superior Market research" and "gazillions of units sold in the distant past" theme. Plus some personal attacks at other posters ... always a sure sign they are out of arguments.

To me, Canon's market research seems to have been hired from Kodak, Nokia or Blackberry.

You know this...how? Because you personally would buy one? You seem to be the only person surprised that Canon hasn't yet made the perfect camera for you. Another typically ridiculous and baseless argument from a member of the mirrorslapped brigade.

Please, dazzle us with all the research you've done, your data, the millions of buyers you've surveyed. Oh, wait...you're just sharing your opinion. Yet somehow you think your opinion carries more weight than the ILC market leader. Lol.
 
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thetechhimself said:
I'm just grateful the EF-M mount is getting a Macro, and sounds like a 35mm (converts to 56mm) f/1.8 which I can use for portraiture, ...

sorry to disappoint you, but the patent by *stupid Canon* is for a *stupid* slow 28mm f/3.5 lens ... not for a 35/1.8.

28/3.5 "Macro" will be pretty much useless for portraiture due to focal length/AOV and slow aperture portraiture if you're after selective DOF and subject isolation and of very limited use for macro work since working distance will be only a few mm from front lens. So far, it is even unclear whether it will do 1:1 scale or only 1:2 "half-ass macro".

Such a lens really should have lowest possible priority in developing native EF-M lens lineup. Even *stupid Canon* should realize this. I could possibly see a native EF-M version of the EF-S 60/2.8 Macro - although personally i'd also not buy it since I am happy to use my EF-S 60 with adapter.

A 28/3.5 "macro" would be a bad joke, whereas a decent, ultra-compact EF-M 80mm f/2.4 IS STM attractively priced at USD/€ 399 would sell like hotcakes. Alternatively Canon could shoot somewhat higher with an EF-M 80mm f/2 provided it is still acceptably compact and optically good - priced at maybe USD/€ 699. Of course they would sell significantly less units of that version.

In the grand scheme of EOS-M affairs, any additional EF-M lenses have very low priority, as long as *stupid Canon* is not even able to launch a truly kick-ass EOS M4 camera body. Bare minimum would be full 80D functionality and performance in a EOS-M3/Sony A6300 form factor priced below the magic 1 grand mark = 999. Of course including a built-in first-rate EVF. :)

No million $$$ market research needed. It is so obvious to anybody with a pair of eyes and some greyish neuro-matter in their skulls.
 
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neuroanatomist said:
noncho said:
Come on, many more people want small and light 50 and 85 F2(or 40 and 75 etc) without bulky converters than short macro...

I guess you know that because you've done more and/or better market research than a multinational $30B-market-cap company like Canon? They've sold over 110 million lenses, but they don't understand the market as well as you. ::)

I'm so sorry that I didn't notice the crowd begging for short macro.
This is a protection policy from Canon, they just want to sell more of the old 85 1.8 and revised 50 1.8 STM and make us use them with those bulky adapters. Many people who don't mind using adapters already moved to Sony.

How to take such system as a serious mirrorless player?
Don't get me wrong, I have M + 3 lenses, but 4 years system and 1 native prime and no visible light in the tunnel for a little bit more telephoto prime lenses (50 2.0, 80 2.0 or 120 2.8) is not making me happy.
 
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noncho said:
I'm so sorry that I didn't notice the crowd begging for short macro.
This is a protection policy from Canon, they just want to sell more of the old 85 1.8 and revised 50 1.8 STM and make us use them with those bulky adapters. Many people who don't mind using adapters already moved to Sony.

How to take such system as a serious mirrorless player?

Errr... look carefully before you speak.

Sony has an equivalent APS-C E-mount lens:
Sony 30 mm f/3.5 macro (1:1), 138 g, US$253
http://www.sony.com.sg/electronics/camera-lenses/sel30m35

So, I guess we also cannot take Sony seriously as a mirrorless player...
 
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Woody said:
Sony has an equivalent APS-C E-mount lens:
Sony 30 mm f/3.5 macro (1:1), 138 g, US$253
http://www.sony.com.sg/electronics/camera-lenses/sel30m35

equally stupid! ::)

APS-C MILC systems:
Sony A6300/E: cameras OK, lenses suck.
Canon EOS-M: lenses OK, cameras suck.

Both companies are *really stupid*. ::) ::)
 
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noncho said:
neuroanatomist said:
noncho said:
Come on, many more people want small and light 50 and 85 F2(or 40 and 75 etc) without bulky converters than short macro...

I guess you know that because you've done more and/or better market research than a multinational $30B-market-cap company like Canon? They've sold over 110 million lenses, but they don't understand the market as well as you. ::)

I'm so sorry that I didn't notice the crowd begging for short macro.

Quite alright, Canon evidently did.
 
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* A built-in macro light. It can automatically illuminate when needed
* Maximum magnification is 1:2 times

as expected. half-ass "macro". Might be fine though for all those folks capturing flowers in their back yard.
Curious to see a picture of the lens, especially what the built-in light looks like - one side only? Or complete LED-ringlight?
 
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AvTvM said:
Such a lens really should have lowest possible priority in developing native EF-M lens lineup. Even *stupid Canon* should realize this. I could possibly see a native EF-M version of the EF-S 60/2.8 Macro - although personally i'd also not buy it since I am happy to use my EF-S 60 with adapter.

A 28/3.5 "macro" would be a bad joke, whereas a decent, ultra-compact EF-M 80mm f/2.4 IS STM attractively priced at USD/€ 399 would sell like hotcakes.

No million $$$ market research needed. It is so obvious to anybody with a pair of eyes and some greyish neuro-matter in their skulls.

As the EF-M 28mm f/3.5 Macro IS STM is essentially a done deal, the joke is on you.

Ladies and Gentlemen... In this corner...Canon, the $30B heavyweight champion global ILC market leader who's sold over 110 million lenses. And in this corner...AvTvM, the featherweight Internet yokel who's bought a handful of lenses and has a pair of eyes. DING. Punch. Hope AvTvM didn't lose too many teeth when his face hit the canvas. ;)
 
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EF-M 28mm F3.5 Macro IS STM (Google translated)
The world’s lightest macro lens
Hybrid IS
Image stabilization
45mm when converted to APS-C
A built-in macro light. It can automatically illuminate when needed
Maximum magnification is 1:2 times
Autofocus is done with stepping motors
One UD lens and two aspherical lens

At first I was meh, now I think this is nearly a "must have" like the 22mm.

Consider the 22mm pancake is 105g, and the Sony E Macro is 138g. this macro will most likely be somewhere around the SAME weight as a pancake 22mm. imagine - a macro lens including a built in light weighing in around the same as the 22mm pancake.

a 60mm macro or even a 50mm is useless as a carry around option in your pocket. a small light macro lens that you can toss into your pocket and bring with you just in case?

that has a built in LED light (assumption)?

that actually includes canon's Hybrid Macro IS?

what's not to love? assuming the price is also cheap - this is really a no brainer as a carry around "just in case" option.

for copy work, tripod,etc - wtf are people whining about? the 100mm 60mm canon EF options for that are fine. you don't bloody well care about weight, size,etc. What's missing is one you can carry around with you all the time.

I have the 60mm EF-s for my M's .. I never carry it unless I'm specifically shooting macros. this i'll always have with me.
 
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canon_ef-m28macro_002.jpg


Pretty cool. I bet this will sell quite well.
 
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AvTvM said:
So far, it is even unclear whether it will do 1:1 scale or only 1:2 "half-ass macro".

Seems it will be a "double-plus ass" 1.2:1 /1.2x super-macro. With a built-in ring light. And small. And light.

But yeah, it's crap and you still know better than Canon what lenses will sell best. ::) ::) ::)
 
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