sanj said:Assuming no one will sell it for a loss, the retailers got it at $4500? And Canon would have sold it with a margin of around $1000. So the camera (including advertising costs) is actually for $3500?? My calculations are most probably totally wrong, I some of you wise men can educate me on this please.
Its complicated, Canon may allow 8% margin(My local Dealer told me his markup), so as the price drops, so does the markup. Canon may also pay bonuses based on volume. They also drop the price or offer incentives to move overstock.
The end result is that we are only guessing because there are too many variables and ways for dealers to cut prices when Canon wants them to.
With a MAP of 4600, there is likely a 350 markup more or less, but incentives are a unknown.
Assuming similar price drops worldwide (In Yen), gray market buyers may also see big drops in cost, because they pay in US dollars.
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