AvTvM said:
And they are dragging their feet on a M3 and rather bring a "new", marginally improved itaration of some Rebel DSLR every 6 to 12 months instead of establishing a amrekt-leading presence in the mirrorless segment with a really strong M3.
Speaking about "shooting oneself in the foot".
Most of the dSLRs sold are at the entry level, those 'marginally improved iterations of Rebels' are Canon's bread and butter. Last year, Canon sold around twice as many dSLRs as all the MILCs sold by all manufacturers combined.
For interchangeable lens cameras, those with reflex mirrors outsell those without mirrors by over 4:1. Considering all digital cameras (P&S, dSLR, and mirrorless), mirrorless cameras account for 10% of the 2013 revenue, dSLRs account for 48% of the 2013 revenue (
CIPA stats), with fixed lens cameras making up the balance of 42%. Basically, by pretty much ignoring mirrorless, Canon is concentrating on 90% of the market.
Also worth noting that for Canon, 'ignoring mirrorless' consititues releasing just two models, the EOS M and M2 - and the EOS M (the only one for which we have sales stats) was the #2 selling mirrorless camera in Japan in 2013 (
link). The EOS M had 9.2% of the market, putting it just slightly behind the Sony NEX-5R with 11.9% of the market, and ahead of all the individual offerings from Olympus and Panasonic. Japan consitiutes >25% of the worldwide MILC market, so if Canon is going to have a mirrorless line, that's the place for it. The fact that they beat out all the offerings from established MILC brands like Panasonic and Olympus says that Canon delivered what their domestic target market wanted.
I think it's unfortunate that US consumers are far more interested in dSLRs than in MILCs, but that's the reality…and it means anyone who wants an M2, 11-22, and possibly any future M-line releases will have to import them.