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Canon EOS R6 V Specs: Active Cooling and more…

As a benchmark, the EF 24-70mm f/4L launched in 2012 at $1499. Given that, $1400 —in today's dollars and factoring in Canon's tariff-based price increases— seems consistent. A slightly shorter zoom ratio (2.5x vs. 2.9x), but providing an ultrawide focal length and the power zoom feature. So while $1400 is not cheap, it actually seems pretty reasonable to me.
Thanks for the "data" - in Germany it was 980 € so I remembered as a more or less cheap lens and it was sold often below 800 €. (with taxes)
The RF 20-50 is 1500€ in Germany.
 
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As soon as it was reported that it was an L lens rather than an STM series lens, it should have been clear that it was going to be in that range - on par with the 14-35/4. On one level I share your feeling - I was hoping it was going to be a companion to the 16-28/28-70 STM lenses which might have allowed an 899/999 price point. OTOH, it's still in/around the cheapest L series zooms.
First reviews show that the lens will be optically at least very good and MTF indicates that it might perform well in the APS-C image circle for e.g. the demanding R7 pixel density.
So maybe I will settle with the German pricing of 1500€ if I can trade in at least another lens ;-)
 
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Thanks for the "data" - in Germany it was 980 € so I remembered as a more or less cheap lens and it was sold often below 800 €. (with taxes)
The RF 20-50 is 1500€ in Germany.
In the EU, the EF 24-70/4L launched at €1459 (and as I mentioned, $1499 in the US). See this DPR post about the announcement. The price dropped here, too, after a couple of years.

Screenshot 2026-05-15 at 8.33.00 AM.png

But...while you may remember it as a more or less cheap lens because that's where demand drove the price, when comparing to a new lens the launch price of a similar lens is the relevant comparator. In this case, the RF 20-50/4 at €1500 is very comparable to the EF 24-70/4 at €1459.
 
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