Canon Executive Talks EOS M in 2016

[Canon Rumors]

In an interview with ASCII.jp, Canon executive Yagi Koichi had this to say about the immediate future of the EOS M line (Google translated).</p>
<blockquote><p>“in the third quarter and fourth quarter of 2015, we have been able to ship a lot of mirror-less the number of cameras, not yet satisfied by For. At present new products, but mention can not be, the third quarter in 2016, towards the fourth quarter and that the “mirror-less market is forecast to grow, Canon’s share of the” mirror-less camera market and two years ago the 4-position, we want to aim at the 3-position.</p></blockquote>
<p>My summary of the above quote:</p>
<blockquote><p>We’re working on new mirrorless products that we plan to launch in Q3 and Q4 of 2016, we obviously can’t discuss those products at this time. We’re currently #4 in mirrorless, and want to get to #3 in marketshare in the near future. We do expect the mirrorless market to continue to grow and we want to be a part of that growth, but we need to produce better mirrorless cameras.</p></blockquote>
<p>So it sounds like Canon has plans for a big splash in mirrorless for Photokina 2016 in Cologne, Germany.</p>
<p><em>thanks Jenson</em></p>
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[Chaitanya]

just out of curiosity who is at #3 position?

 

[Canon Rumors]

just out of curiosity who is at #3 position?

I don't know off the top of my head, but I would assume Olympus, Fujifilm and Sony in no particular order. I'm not sure where Panasonic ranks.

 

[Woody]

just out of curiosity who is at #3 position?

I don't know off the top of my head, but I would assume Olympus, Fujifilm and Sony in no particular order. I'm not sure where Panasonic ranks.

I seriously seriously doubt Fujifilm is anywhere near the top 3.

It's just Sony, Olympus and Panasonic.

In Japan, Canon and Panasonic are neck and neck in #3.

To get to the top 3, it's not enough to have competitive products in the pro or semi-pro category, one needs to have cheap but great cameras (e.g. Sony A6000, Oly E-M5) and lenses. So far, Canon is seriously lagging in both these departments. Their only saving grace is their branding.

 

[tcmatthews]

Current rankings in Japan are
1) Olympus
2) Sony
3) Canon

Last year Panasonic fell to 4, and Canon jumped up from 5 last year.

World wide who knows no real reliable data. But Sony stated that there total mirrorless sales were down 5% but profit was up 20%.

Fujifilm does very well in some emerging markets.

 

[ashmadux]

GREAT. they seriously have to do better.

The M3 is a great camera INTENTIONALLY hobbled by canon. Powershot firmware, slow focus, slow menus, idiocy like ultra low res- raw previews...they wanted to make sure you couldn't compare its usability to even a rebel.

I just returned my M3/EVF bundle today. By the end of the trial period, i hated it.

PS- never buying a camera without a full swivel screen. The vertical only implementation is utterly worthless for portraits.

Vaya con dios M#- it was nice to know you. Not.

 

[AvTvM]

So Canon's rumored "mirrorless surprise" is now postponed to Q3/Q4?
They have bern abd still are clueless. If they had a real mirrorless stragey and correspondingly convincing MILCs, they would not have to fight for 3rd place in 2016 ...
they'd be dominating the market. Why oh why did they leave A6000 and A7 (II) series to Sony? Without any fight? So stupid! Many millions of units and gazillions of yen missed, Canon!

 

[Maximilian]

The sleeping giant is about to wake up?

 

[aclectasis]

"big splash"

 

[Fleetie]

They still want us to wait NEARLY ANOTHER YEAR for a proper EOS M camera?
After telling us there'd be something good "soon" towards the end of last year?

They're ******** joking.

I think I'll end up getting the Fujifilm X-Pro 2 then.

 

[AvTvM]

Will be interesting to see how soon Sony will launch their A6000 successor ... and what it brings to the table.

Fuji ... not interested. FF prices for retro-stuff APS-C cameras and lenses. No thanks. I really like the small, decent and priceworthy Canon EF-M lenses. All I want - after a very long wait - is a *significantly* better EOS M body! ASAP, Canon!

 

[MintChocs]

It will be too late for me, plus I'm fed up with the lack of innovation, old sensor technology. It definitely won't be Canon in the mirroless dept for me. It would suit and the market they want are the mass market but for anyone interested in photography will give them a wide berth. Oh did I forget to mention, overpriced compared to the competition!

 

[eosuser1234]

The digicame-info article, actually says Canon is targeting the top share, which would be first in sales for Japan, not just moving from third to fourth.

Their plan will be very aggressive for the M in the next year. More lenses, low around 40000yen, mid 50000yen-70000yen, high range cameras 150000yen~.

 

[nhz]

It will be too late for me, plus I'm fed up with the lack of innovation, old sensor technology. It definitely won't be Canon in the mirroless dept for me. It would suit and the market they want are the mass market but for anyone interested in photography will give them a wide berth. Oh did I forget to mention, overpriced compared to the competition!

If a more 'pro/enthusiast' EOS-M will only come end of 2016 they will be really late to the party. And you can count on them leaving out a better sensor (that can compete with Sony/Nikon sensors from a few years ago), that will take another 1-2 years as none of the 2016 DSLRs seems to be at that level yet. They keep lagging the market in technology and innovation but count on making up for it with their marketing muscle.

Too bad that Sony has very few decent (and affordable) E lenses, and other mirrorless systems have their own compromises.

 

[mustafa]

PS- never buying a camera without a full swivel screen. The vertical only implementation is utterly worthless for portraits.

I can't think why you need a swivelling screen for portraits. I've had cameras with them for several years now, and I don't recall ONCE needing to swivel in the portrait format. Landscape format yes, for low level or overhead shots - that's why I would go with the less obtrusive tilting screen given the choice.

 

[brad-man]

I never believed a new M was imminent, but what about some fast primes???

 

[TWI by Dustin Abbott]

I never believed a new M was imminent, but what about some fast primes???

If you don't mind manual focus, I have the two new Rokinon/Samyang primes in hand that I'm reviewing on a M3 body, and they are stunningly good. The 21mm f/1.4 has a 33.6mm angle of view and the 50mm f/1.2 has an 80mm angle of view. They are both beautifully made, easy to focus on the M3 (particularly with the EV-F), are optically competitive with just about everything I'm throwing at them.

Here's my first look video: http://bit.ly/1m87Vdr
Here's an image gallery from the 21mm: http://bit.ly/1PEiSBh
Here's an image gallery from the 50mm: http://bit.ly/1VvpSPb

Plus, they look like this...

 

[rrcphoto]

In an interview with ASCII.jp, Canon executive Yagi Koichi had this to say about the immediate future of the EOS M line (Google translated).

bad translation. other translations, state that canon is third and plans on being second by the end of 2016.
which is more realistic with their BCN standings that were reported a week ago.

Yagi, one officer in the Canon imaging systems company President is "not able to ship quite a number of mirrorless cameras in the third quarter and fourth quarter by 2015, but still happy. Expects not to mention about the new product at the moment, but in 2016, for the third quarter and fourth quarter expands mirrorless market "and then" Canon in the mirrorless camera market share two years ago, fourth and last year's third place. I aim at second place this year. Second place and it is a goal along the way. Want to take the number one spot as soon as possible "with eagerness.

 

[rrcphoto]

So Canon's rumored "mirrorless surprise" is now postponed to Q3/Q4?
They have bern abd still are clueless. If they had a real mirrorless stragey and correspondingly convincing MILCs, they would not have to fight for 3rd place in 2016 ...
they'd be dominating the market. Why oh why did they leave A6000 and A7 (II) series to Sony? Without any fight? So stupid! Many millions of units and gazillions of yen missed, Canon!

cry harder?

many millions of units missed? lol.

sony probably shipped 1 million units if that. Sony was around 11% .. the last time they mentioned it, now they don't even bother.

we know that olympus shipped 520,000 units.

so assuming that Canon slows down and/or halts EF develop and tosses everything in small mirrorless cameras. even if they move to #2 world wide.. we're looking at around 500,000 to 1 milllion units - however on the other hand, how much will DSLR's slip? 1 million? 1.5 million? more?

maybe less hand-wringing and more common sense.

 

[rrcphoto]

just out of curiosity who is at #3 position?

I don't know off the top of my head, but I would assume Olympus, Fujifilm and Sony in no particular order. I'm not sure where Panasonic ranks.

I seriously seriously doubt Fujifilm is anywhere near the top 3.

It's just Sony, Olympus and Panasonic.

In Japan, Canon and Panasonic are neck and neck in #3.

To get to the top 3, it's not enough to have competitive products in the pro or semi-pro category, one needs to have cheap but great cameras (e.g. Sony A6000, Oly E-M5) and lenses. So far, Canon is seriously lagging in both these departments. Their only saving grace is their branding.

not true at all.

the big sellers for Sony in 2014 (the year prior was the NEX-5 on firesale), the big seller for Olympus was the E-PL6 last year.

Sony hung on to second place by shear market presence - having basically 5 full frame cameras released in 18 months, and the A5100/6000.

Panasonic has slipped into 4th, and probably not even neck and neck. the sellers recently were the GF and GM series bodies from Panny.