neuroanatomist said:msm said:neuroanatomist said:nhz said:what I remember from reading several articles, Sony's market share plummeted in numbers because they are concentrating on high end cameras (with much higher profit per unit).
Unit sales fell 30%. Operating income is up, though that's partly due to reduced costs and inventory.
Really?
Sales decreased 5.0% year-on-year (a 5% decrease on a constant currency basis) to 191.9 billion yen (1,599 million U.S. dollars). This decrease was primarily due to decreases in unit sales of video cameras and digital cameras* reflecting a contraction of the market, partially offset by an improvement in the product mix of digital cameras reflecting a shift to high value - added models.
Operating income increased 4.0 billion yen year-on-year to 23.7 billion yen (197 million U.S. dollars). This increase was mainly due to the improvement in the product mix of digital cameras and cost reductions, partially offset by the impact of the above-mentioned decrease in sales. During the current quarter, there was a 2.3billion yen negative impact from foreign exchange rate fluctuations.
See screenshot below from the Q315 earnings presentation. Do you not understand the meaning of unit sales? Or was the math hard? 2.6 – 1.8 = 0.8, 0.8 ÷ 2.6 = 0.3077 x 100 = 30.8% reduction. Note that your pasted text also mentions the cost reductions as a main reason, which supports my statement that the increased operating income is, "...partly due to reduced costs."
So, yes...really.
Never said your claim was false. It was about how you rather conveniently pull stuff totally out of context ignoring certain facts to produce posts which gives a totally false impression of reality.
You are the Canon cheerleader version of Dilbert, you are just as bad. Neuroland is just as far from reality as Dilbert land. He isn't as big a hippocrite as you though.
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