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The rebates does not mean that a new lens is coming out. The current rebate covers dozens of items (bodies, lenses and flashes), not just the 50L. Canon changes the prices of the items multiple times a year using rebates of various sizes.
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Random Orbits said:
I always wanted to ask this - when Canon did their latest rebates in Germany - including €100 for the 70-300L I bought at full price, doh - the end user prices for the 70-300L went up more than €50, cutting the effective rebate in half. It's the same for other rebated gear, like the 430ex2 is now 230€ with a 30€ rebate instead of 200€ before
Is it so that when doing rebates Canon raises prices at the same time, or is it the stores taking advantage of the rebate and "stealing" half of it by raising their price?
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L
Loswr
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Marsu42 said:
A couple of years ago, Canon started requiring a 'minimum advertised price' by their authorized dealers during rebates. Effectively, it reduces the value of the rebate, in some cases quite a bit.
Some retailers (Adorama and Amazon, for example) seem to take a day or so to raise the prices, so if you order in the first few hours the rebate is available, you get the rebate applied to the lower street price.
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neuroanatomist said:
Thanks, in this case it's even worse since I thought since it's systematic. This should really be observed, because frequently on forums people say "get gear xyz now since Canon has a rebate" - so Canon's marketing is working...
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neuroanatomist said:
Maybe so, but in the case of smaller rebates often below the point of influencing a decision and/vs. waiting how much a price drops anyway - and I guess that's what happens just after the rebate is over.
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RC said:
They seem to be more lenient in the US - in Germany, only the old speedlites have smallish a rebate on them... overall Canon USA seems to be quite different to Canon Europe (cps program, rebates), maybe due to the larger market or more competition.
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