Yes, Canon is bouncing back with fantastic new bodies and exciting new lenses. They've realised that photography has changed - people who bought Powershots and budget DSLRs are now more likely to buy high end smartphones, while advanced users seem willing to pay extra in order to get the best-specified and highest quality gear available.Canon seems to be differentiating their RF lenses by bringing something extra to the table each time to tempt buyers to migrate besides AF speed and stabilisation.
But they still need to get newcomers into the system, so more budget lenses and budget MILCs will undoubtedly be forthcoming.
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