Canon teaser for 4/24 announcement -- new fast prime?

[ahsanford]

Check it out:

http://photorumors.com/2014/04/21/new-canon-teaser-for-april-24th/

I have no idea how Photo Rumors came to the conclusion that it's a fast prime, but FYI regardless.

I'll be the first to say that this would be a great time to unveil the non-L 50mm F/nooneknows IS lens before everyone gives their ducats to Sigma.

- A

 

[ahsanford]

Seriously, no takers on this? Aren't new lenses our #1 favorite thing to talk about?

 

[Don Haines]

Aren't they the same people who said the 7D2 would be announced in January, shipping in April... of 2013?!?!

It MUST! be true.......

 

[Jim Saunders]

I say RT-compatible studio lights. That seems like an easy cash cow for them.

Jim

 

[tat3406]

the four character can be translate to "In Praise of Shadows", but no idea what product will be

 

[Viggo]

If Canon put in their official web site, it is interesting for sure.

 

[BL]

looks like a sleeve for a pancaked catadioptric lens haha

 

[JustMeOregon]

the four character can be translate to "In Praise of Shadows"...

But of course! Canon has at long last officially embraced low dynamic range as a feature! The new line of sensors will now have even less dynamic range! Brilliant!

 

[mb66energy]

the four character can be translate to "In Praise of Shadows", but no idea what product will be

The EF 24/4.0 STM pancake lens with incredible flare resistance/contrast so shadows in contralight are full of plenty detail.

 

[ahsanford]

"Delighting you always" is what they went with for a slogan as "Delighting you as infrequently as possible" was already taken.

I want this announcement to be something pricey that I don't need. I will then rant for days about how Canon built the wrong pricey thing as it was not the pricey thing I needed.

And then we'll discuss a nuts rumor about how the words 'need' and 'want' mean two different things.

- A