Honest question, why is this a big deal? I heard many people complain about the missing 24p....
I produce everything in 50 or 25fps (usualy filming in 4k 50 with the 1dx II and delivering in 25fps).
This feels like the norm in europe. What is so special about 24fps over 25fps?
Nothing much. Many US people probably don't even realize that their cameras can do 25/50 fps as well. Then there's the argument that you can show 24p footage on 60 Hz screens by alternating 2 and 3 vsyncs per frame (called "3:2 pulldown) and it adds up, while 25p and 60 Hz don't play together that nicely. In Europe though we've been watching 24p movies at 25 fps for ages and I doubt anybody has noticed that they're slightly sped up. Apparently another argument is that 25p is more prone to flickering when filmed under 60 Hz AC lighting. And if you do serious multi-cam 24p production then it's of course easier to match footage when everything is shot at same frame rate.