Canon's MAP Pricing Goes Into Full Effect Today

[Canon Rumors]

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<strong>Things just got a bit more pricey


</strong>Canon is starting the enforcement of their MAP (Minimum Advertised Price) pricing rules today. Some camera bodies and lenses will see an immediate increase in their base price. Below are a few examples of the price increases, not including the current rebate program that expires on November 24, 2012.</p>
<p><a href="http://www.bhphotovideo.com/c/product/847545-REG/Canon_5260A002_EOS_5D_Mark_III.html/bi/2466/kbid/3296" rel="nofollow" target="_blank">Canon EOS 5D Mark III $3,499.00</a> from $3,149.00

<a href="http://www.bhphotovideo.com/c/product/847546-REG/Canon_5260B009_EOS_5D_Mark_III.htmlhttp://www.bhphotovideo.com/c/product/847545-REG/Canon_5260A002_EOS_5D_Mark_III.html/bi/2466/kbid/3296" rel="nofollow" target="_blank">Canon EOS 5D Mark III w/ EF 24-105mm f/4 L IS $4299.00</a> from $3949.00</p>
<p><a href="http://www.bhphotovideo.com/c/product/583953-REG/Canon_2764B003_EOS_5D_Mark_II.htmlhttp://www.bhphotovideo.com/c/product/847545-REG/Canon_5260A002_EOS_5D_Mark_III.html/bi/2466/kbid/3296" rel="nofollow" target="_blank">Canon EOS 5D Mark II $2,199.00</a> from $2,099.00

<a href="http://www.bhphotovideo.com/c/product/583987-REG/Canon_2764B004_EOS_5D_Mark_II.htmlhttp://www.bhphotovideo.com/c/product/847545-REG/Canon_5260A002_EOS_5D_Mark_III.html/bi/2466/kbid/3296" rel="nofollow" target="_blank">Canon EOS 5D Mark II w/ EF 24-105mm f/4 L IS  $2,999</a> from $2,899.00</p>
<p><a href="http://www.bhphotovideo.com/c/product/646908-REG/Canon_3814B004_EOS_7D_SLR_Digital.htmlhttp://www.bhphotovideo.com/c/product/847545-REG/Canon_5260A002_EOS_5D_Mark_III.html/bi/2466/kbid/3296" rel="nofollow" target="_blank">Canon EOS 7D $1,499.00</a> from $1,457.00

<a href="http://www.bhphotovideo.com/c/product/680674-REG/Canon_3814B016_EOS_7D_Digital_SLR.htmlhttp://www.bhphotovideo.com/c/product/847545-REG/Canon_5260A002_EOS_5D_Mark_III.html/bi/2466/kbid/3296" rel="nofollow" target="_blank">Canon EOS 7D w/ EF-S 18-135mm f/3.5-5.6 IS Kit $1,899.00</a> from $1,699.00</p>
<p>There are a lot more examples through the Canon lineup. It’s going to be quite important to take advantage of rebate programs, as retailers are going to be unable to give their own deals via web sites. We may also see a lot more bundle deals coming down the pipe to add value to a purchase. Use our Pricewatch pages, and if you see a lower price somewhere, you should probably jump on it immediately, as it may not last long.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[Canon-F1]

is this worldwide or only for north america?

 

[stewy]

This does not make me happy. Looks like I won't be buying a new camera this year afterall.

 

[AmbientLight]

It is kind of sad for all the folks hoping for price drops due to Christmas sales.

Then again it may just be a local issue. Prices for Canon gear here in Switzerland are still the same as before.

 

[Fr3lncr]

I just bought a 5D MKIII w 24-105 lit from B&H for $3750. I was thinking before that maybe I should have waited. I'm glad I didn't.

 

[Gothmoth]

with these prices it will mean i just sell even more nikon stuff to new DSLR customers. :

 

[Bombsight]

It means less new cameras sold & more 2nd hand cameras bought.

 

[markbyland]

with these prices it will mean i just sell even more nikon stuff to new DSLR customers. :

... at their MAP price.

 

[Gothmoth]

with these prices it will mean i just sell even more nikon stuff to new DSLR customers. :

... at their MAP price.

im a reseller i know that.

the problem is not MAP (im all for it as business man) .. the problem is canons (imo) overpricing of current gear.

canon could have adjusted the base price on this occasion to be more sane.

the D800 body can be bought for 2413 euro (amazon) in germany.

btw: with MAP or without i can´t match this price for the D800 in my shop.

 

[nonac]

Glad I grabbed a 135 f/2 a couple of days ago for $879. It's $989 now.

 

[Stuart]

Does MAP ensure that supplier margins are preserved, and so competent suppliers can now offer a better service and real photography advice rather than continually being under cut by the box shifting chains?

No one likes high prices, or unnecessary fat in the supply chain but we do like support and advice we can trust.

 

[Gothmoth]

Does MAP ensure that supplier margins are preserved, and so competent suppliers can now offer a better service and real photography advice rather than continually being under cut by the box shifting chains?

no... not really.

as mentioned a few times already, other manufactures do it forever.
it did not stop the big chains to offer sony gear (as example) cheaper then small shops can.

 

[Etienne]

This does not make me happy. Looks like I won't be buying a new camera this year afterall.

My thoughts exactly. How depressing.

 

[Etienne]

This does not make me happy. Looks like I won't be buying a new camera this year afterall.

.... I'll probably keep using my 5DII for another 6 - 12 months. Prices are just too high, and other manufacturer's products are increasingly tempting. It was all so much easier years ago, when Canon seemed like the obvious choice .

 

[cptobvious]

I'm not brand-loyal (bought Canon, Nikon and Fuji) but to me, Canon's appeal over Nikon since Nikon started their unilateral pricing policy 1 year ago was the fact they allowed their authorized retailers to offer deeper discounts, particularly over the holidays. It's one of the factors that made me sell my Nikon gear and move to Canon this year, despite my feeling that Canon was behind in the tech curve and overpricing their new releases. Now that Canon's implemented this, I don't see see any reason to continue buying Canon.

To me it's like when Sony dug their heels in when Samsung started eating their lunch in the video/audio electronics market. Their approach was to go conservative with product development and keep prices high. Now Sony is reeling and Canon is in the same boat. I'm not against unilateral pricing per se (all of the major electronics corporations are now doing it), but Canon is going to fail unless they put out more compelling products to justify the price increase.

 

[Hector1970]

I could be wrong but I don't think the EU would allow this in Europe. This is akin to price fixing and anti-competition.
I think it's good for the Grey Market. I find it interesting people talking about good service in a shop and that the higher price supports this. I think a physical shop finds it hard to compete with a warehouse operation.
I've never had to go back to a shop yet so I'm not sure what kind of advice they give out nowadays. Most can't fix anything and probably don't know much more than the customers - who judging by Canon Rumors are very well informed about the products.

 

[Etienne]

I could be wrong but I don't think the EU would allow this in Europe. This is akin to price fixing and anti-competition.
I think it's good for the Grey Market. I find it interesting people talking about good service in a shop and that the higher price supports this. I think a physical shop finds it hard to compete with a warehouse operation.
I've never had to go back to a shop yet so I'm not sure what kind of advice they give out nowadays. Most can't fix anything and probably don't know much more than the customers - who judging by Canon Rumors are very well informed about the products.

Good point! I have educated more than one salesperson about the features in Canon bodies, and even which lenses are available for them!

The sales people are there for sales, and many of them don't even like their jobs.

 

[ralphw]

In the USA manufacturers can implement MAP's but - "when implementing a MAP policy, it is critical to establish a policy that controls the price at which products can be advertised but not the ultimate price at which the products may be sold."

This quote if from an article concerning U.S. Antitrust Laws (Sherman Act)

Link: http://www.scottandscottllp.com/main/minimum_advertised_price.aspx

I have purchased equipment from retailers below the MAP several times. I call them and ask for best prices, package deals, etc. The MAP price is for advertising, not for the ultimate selling price.

Regards,

-R

 

[HurtinMinorKey]

I have purchased equipment from retailers below the MAP several times. I call them and ask for best prices, package deals, etc. The MAP price is for advertising, not for the ultimate selling price.

Regards,

-R

Yes. MAP will force you to put things in your virtual shopping cart before you get to see the price, if it's below the MAP price (or get a rebate). Canon cannot restrict the finale sale price of the good (resale price maintenance) , that would be illegal.

 

[robbymack]

In the USA manufacturers can implement MAP's but - "when implementing a MAP policy, it is critical to establish a policy that controls the price at which products can be advertised but not the ultimate price at which the products may be sold."

This quote if from an article concerning U.S. Antitrust Laws (Sherman Act)

Link: http://www.scottandscottllp.com/main/minimum_advertised_price.aspx

I have purchased equipment from retailers below the MAP several times. I call them and ask for best prices, package deals, etc. The MAP price is for advertising, not for the ultimate selling price.

Regards,

-R

Exactly, those that are smart enough to realize this just have to haggle a little. Essentially this is just an msrp, how many of you have bought a car at msrp?