- Aug 16, 2012
It just doesn't seem logical for Canon. They saw complaints online "there are no affordable lenses for RF!" so they went "Okay, here we go $300 24-105 f7.1!" Nobody is going to want it. It seems like an ill-advised reactionary move that I would expect more from Sony than Canon. A 28-70mm f3.5-5.6 for $300 would've made much more sense.
I don't see this as Canon giving up on fast/pro glass or anything. This isn't a platform-level course correction -- it's one flipping lens.
- They need fast pro glass. They have made some and they will make some more.
- They need smaller lenses for those who don't want to lug a big aggregate platform around. They will make some.
- They need inexpensive lenses to draw people into the system. They will make some.
Perhaps Canon is trying to straddle groups 2 and 3 above with these slower-than-f/5.6 offerings. Or maybe it is just building up a small and light line of non-L lenses and more f/4 or f/5.6 standard zooms are coming later. We'll find out.