JusSayin said:3. The smears on the Hassleblad Lunar is that it is a dressed-up Sony. So why isn't a Nikon D810 smeared for being a dressed-up Sony?
Probably because the Hasselblad Lunar doesn't merely use a Sony sensor - it's essentially a now-discontinued Sony Nex 7 (the whole camera, not just the sensor) with hideous Hasselblad artefacts (grip, etc.) stuck on parts of the exterior and a fancy case, for which they charge c. eight times as much as the Sony original. (I imagine it sells, to the extent it does, merely because it's expensive; if it were as cheap as it looks....)
As for the rest, Jrista and others have said all that needs to be said, probably. Depending on what you shoot you may well find that the differences among various sensors are pretty trivial. I happily use Canon FF & APS-C, Sony FF & APS-C and Olympus M43 (a model with yet another Sony sensor, though that isn't why I bought it). My preference for Sony among these is partly for those instances where the sensor makes a difference, but mainly because I prefer mirrorless to dslr.
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