EF 24-70mm f/4 L IS - Discontinued?

Feb 26, 2012
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I was told, today, that this lens, which didn't sell very well compared to the pricier f/2.8 v2, is no longer available, at least in Canada.
Heard that at one of my local camera stores. (sales ratio about 7:1 for the 2.8/4)

Can anyone confirm this?
 
You know how reserved I am with my opinions, anybody that told you that is an idiot!

http://estore.canon.ca/shop/en-CA/catalog/lenses-flashes/standard-zoom-lenses/ef-24-70mm-f-4l-is-usm-6313b002-24
 
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Despite the slow sales i was told of I think it's still quite a desirable lens with a good performance, features and price compromise. Which is why i find this hard to believe.

Considering the blow-out price they had them at for 7D2 preorders ($400!) it seems plausible they're trying to clear the (cdn) channel of stock for some reason. That's a ~65% discount from MSRP! I've never seen a Canon discount that big on such a young product. If not outright discontinued, perhaps they're being moved for an update of some sort. I'm scratching at straws here... ??? I'll try do some digging Saturday with some other suppliers.
 
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Here in Germany the Lens is also subsidized much more than other Gear.

I´ve took a look on this Lens, but also got an 2.8 L II - because of the often reported Weakness of the
f4 IS in closer Distances - for my wishes it would be better to exclude the "Macromode", but to
deliver an optical Quality like the other new Lenses ( 24-70 f2.8 L II & 16-35 f4 L IS for Example ) .

Many Geeks read a lot bevor buying - possible the f4 does not sell well worldwide .

Just my 2ct´s

Bernd
 
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Aglet said:
Despite the slow sales...

Do you think more MP-E 65's are sold than 24-70/4 IS lenses? The lens is very new, ROI is likely still quite negative. Canon may have initially overproduced the lens (relative to demand), they'll adjust that if necessary. No way the lens has need discontinued by Canon. Canon Canada may be able to choose not to sell it, just like Canon USA chose not to offer the two newer EF-M lenses, no idea if they have that freedom for an L-series lens.
 
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pdirestajr said:
I'd guess this lens will end up the standard kit lens after the older 24-105 is discontinued.

Also, there is a new, albeit cheaper and slower 24-105 STM, which can replace 24-105L in cheap FF kits in the future (6D successors come in mind...)
 
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It was to expensive at launch. I still think that it will become the successor to the 24-105L. The 28-135 STM is the replacement for old 28-135 USM. When stock of the 24-105L parts or contracts to build parts run low I expect it to be discontented. The 24-70 f/4 L IS will then be sold as an optional kit lens.

Quite often stores decide what they will carry just because it is discontinued at a store does not mean they will no longer be sold elsewhere in Canada. They may have decided to no longer carry them because they cannot sell enough.

Lets face it the 24-70 f/2.8 IS II has a larger audience than the 24-70 f/4 IS. Many buyers of the 24-70 II are upgraders from either the mark I or the 24-105L. If I owned ether of the lens I would not be looking at the 24-70 f/4 IS. The 24-105 f4 is still cheaper in may markets and has a better range.

I expect that a full frame upgrade will include on sensor phase detection and video features similar to the 70D. The 28-135 STM will likely be a kit lens. Who knows this camera could be the 5D IV, 6D II, or some full frame rebel for all I know. I halfway expect a Full frame rebel before the 6D II.

"Fixed after waking up a little"
 
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tcmatthews said:
It was to expensive at launch. I still think that it will become the successor to the 24-105L. The 28-135 STM is the replacement for old 28-135 USM. When stock of the 24-105L parts or contracts to build parts run low I expect it to be discontented. The 24-75 f/4 L IS will then be sold as an optional kit lens.

Quite often stores decide what they will carry just because it is discontinued at a store does not mean they will no longer be sold elsewhere in Canada. They may have decided to no longer carry them because they cannot sell enough.

Lets face it the 24-75 f/2.8 IS II has a lager audience than the 24-75 f/4 IS. Many buyers of the 24-75 II are upgraders from either the mark I or the 24-105L. If I owned ether of the lens I would not be looking at the 24-75 f/4 IS. The 24-105 f4 is still cheaper in may markets and has a better range.

I expect that a full frame upgrade will include on sensor phase detection and video features similar to the 70D. The 28-135 STM will likely be a kit lens. Who knows this camera could be the 5D IV, 6D II, or some full frame rebel for all I know. I halfway expect a Full frame rebel before the 6D II.

There are so many things wrong with this post. You should proofread before posting.
 
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neuroanatomist said:
tcmatthews said:
Lets face it the 24-75 f/2.8 IS II has a lager audience...

Indeed, because only people who've had excessive amounts of lager would believe in the existence of such a lens. :P

What can I say I am an engineer spelling has never been my forte. This was also BC (Before Coffee). Misspelled words that are actual words do not get red squiggles underneath.
 
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tcmatthews said:
neuroanatomist said:
tcmatthews said:
Lets face it the 24-75 f/2.8 IS II has a lager audience...

Indeed, because only people who've had excessive amounts of lager would believe in the existence of such a lens. :P

What can I say I am an engineer spelling has never been my forte. This was also BC (Before Coffee). Misspelled words that are actual words do not get red squiggles underneath.
What sort of engineer? Numbers appear to be a problem as well... ;)
 
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pdirestajr said:
I'd guess this lens will end up the standard kit lens after the older 24-105 is discontinued.

I hope not, 24 105 II would be prefered... nothing against he 24 70, just prefer the extra 45 on the wide end...
 
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TeT said:
pdirestajr said:
I'd guess this lens will end up the standard kit lens after the older 24-105 is discontinued.

I hope not, 24 105 II would be prefered... nothing against he 24 70, just prefer the extra 45 on the wide end...

I believe you mean long end. ;). But many agree with you. However, two of the main complaints about the 24-105 were minimum focus distance and lens creep while walking. The 24-70 f4 L seems to address both of them.
 
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Khalai said:
pdirestajr said:
I'd guess this lens will end up the standard kit lens after the older 24-105 is discontinued.

Also, there is a new, albeit cheaper and slower 24-105 STM, which can replace 24-105L in cheap FF kits in the future (6D successors come in mind...)

That could be happening sooner rather than later. Amazon UK have removed the 'discontinued' marker from the 6D body only, but left the 6D kit discontinued. This makes sense as the 24-105 STM is released on 7 November, and Canon could reduce the sticker price of the 6D kit by using the STM version, without cutting their margin. I expect that the 5D3 kit will keep its red ring.
 

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Mt Spokane Photography said:
How many times have we heard of a salesman telling someone that a certain product has been discontinued and offer to sell them something more expensive that just happens to be in stock.

yeah it might just be this sort of nonsense

i can't fathom them pulling this new lens, it performs well, what other zoom performs better at 24mm than this other than the larger, heavier, much more expensive 24-70 II?

maybe they were just trying to upsell the 24-70 II (which is a great lens though)
 
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Canadian consumers can get a 6D kit with either the 24-105 f/4 OR the 24-70 f/4. One major retailer is selling the 6D+ 24-70 f/4 kit for $2,099.99... right now. Most retailers are selling the body only for $1,699.99...so that makes the 24-70 f/4 only $400,if bought in the kit. This the same price Canon has offered the 24-70 f/4 for, if pre-ordered with a 7D Mark II.
These actions likely fuel speculation that there is a 'dump' before discontinuation. May be a case of Canon Canada being overstocked on a lens that for some reason hasn't moved very fast .....year end is in sight and they have a bottom line to deliver.
 
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