Well, I said for a long time that once I got a 5D III, I'd do some comparison shots. I've long held the opinion that crop sensor cameras, like the 7D, do have value in certain circumstances. The most significant use case where a camera like the 7D really shows it's edge over full frame cameras is in reach-limited situations. A reach limited situation is one in which you cannot get physically closer to your subject, and your subject does not fill the frame. The likely case is that you are using your longest lens, and will likely crop in post.
In the past, others have made the argument that a camera like the 5D III or 1D X has so much more image quality than a camera like the 7D that the 7D could never compare. The argument was made that an upsampled 5D III or 1D X image (or even, for that matter, D800/E, D600, etc. image) would be just as good.
I'd like to prove my case. I've taken the most reach-limited scenario possible...photographing the moon, with a 1200mm lens (Canon EF 600mm f/4 L II w/ Canon EF 2x TC III). I used a Canon EOS 7D and a Canon EOS 5D Mark III for imaging. The lens and camera were attached to an Orion Atlas EQ-G equatorial tracking mount, operating in Lunar tracking mode, to minimize any other factors that might affect image quality. Seeing (atmospheric turbulence measure) was average.
Above is a GIF image of the 7D and 5D III images scaled to the same size, overlaid directly on top of each other using Photoshop's layer difference blending mode for best possible alignment. Both images were created exactly the same way, by initially focusing with BackyardEOS' focus module for optimum focus (BYEOS is like having a 2560x1600 live view screen...it's awesome!) The image exposures for both cameras are
1/100s f/8 ISO 200. Five images for both cameras were taken, the best frame from each set was chosen for comparison. Both images were maximally cropped simply by choosing 1:1 in Lightroom. Both images had identical processing applied in Lightroom (one image was processed, it's settings were copied and pasted onto the other.) Both images were initially scaled to approximately 1/4 their original size (770x770 pixels, to be exact).
The 5D III image was then layered onto the 7D image, and upsampled in Photoshop by a scale factor of exactly 161.32359522807342533660887502944%. This scale factor was derived by computing the sensor diagonals of both cameras:
Code:
ffDiag = SQRT(36^2 + 24^2) = 43.266615305567871517430655209646
apscDiag = SQRT(22.3^2 + 14.9^2) = 26.819768828235637870277777227866
Then dividing the FF diagonal over the APS-C diagonal:
Code:
43.266615305567871517430655209646/26.819768828235637870277777227866 = 1.6132359522807342533660887502944x
Then finally multiplying by 100% (to get a relative scale factor that I could directly apply with Photoshop's layer scaling tool.)
I believe the GIF above speaks for itself. The larger pixel size of the 5D III clearly does not resolve as much detail as the 7D does. Not only is the 7D image sharper, but there is a significant increase in fine details, small craters, nuances of color, etc. Here is another GIF, this time the images are only 1/2 original size (any larger, and the effects of seeing diminish any real benefit...I've had days where seeing is excellent, and more detail can be resolved, but sadly tonight was not one of those days):
The 7D's smaller pixels, despite being a generation prior to the 5D III's, are still resolving more detail, especially fine edges to crater rims (some of which don't even show up at all in the FF image), and are extracting a finer and more nuanced level of color. Many smaller craters, especially those that are inside larger craters, as well as the central mounds of many craters, are either difficult to make out or simply don't appear in the 5D III image, where as they show up clearly in the 7D image.
A common reach-limited use case is bird photography. Similar to the moon, it can be difficult to get close to and fully extract all the detail from a small songbird, shorebirds, and shy waders or waterfowl. One either needs a significantly longer lens on the full frame (I am still experimenting with the 5D III, but I'll probably be using 840mm and 1200mm a lot more than 600mm), or you need the skill to get much closer to your subjects, in order to fully take advantage of the benefits the larger frame has to offer.
Anyway, there you have it. The 5D III is an excellent camera, and when you have the option of framing identically (i.e. filling the frame with your subject), the larger frame trounces the 7D in terms of image quality. It gathers 2.6002949408613476991603214253469x more light:
Code:
(36 * 24) / (22.3 * 14.9) = 864 / 332.27 = 2.6002949408613476991603214253469
With more than two and a half times more light, it's two and a half times better. Like using two and a half stops lower ISO on the cropped sensor. However if you don't have the option of either getting closer to your subject, or using a super long lens (not everyone has the option of spending $13,800 ($12,800+$500+$500) on a 600mm f/4 II and both of Canon's Mark III TCs), then there is no question that a camera like the 7D, or currently the better option the 70D, is going to give you the option of creating more detailed photos.