Ruined said:
Thus, Canon has created a situation where those looking to burn some cash in the under 2k range upgrading their crop cameras who feel the 70D doesn't offer enough, may now stray to another brand ...
Or those same people might say, "I wonder if all this buzz about full frame is legit? If the 7DII isn't coming out for another year, maybe I ought to look at this 6D, which is about the same price as what I paid for the 7D originally.
"But then, would I be happy with the compromises in the 6D? And, if I buy it, will Canon put out a 6DII in a year that has similar autofocus to the original 7D and I'll wish I'd bought that one? I'll need the 24-105 to replace my 15-85, but that lens is cheap right now so maybe I can swing that. But, even as cheap as it is, that's still pushing the package over $2,000.
"Maybe I should just bite the bullet and go for the 5DIII, which is the camera I know in my heart I really, really want. That one is definitely not going to be upgraded in the next year or so, so I'm not really risking anything, and even if it is upgraded, what do I care? It's so good now that I can happily shoot with it for years. And, if they 7DII is wonderful...well...since I have the 5DIII I can wait it out until it shows up on the refurbished site."
Then, you see on CanonPriceWatch.Com that Adorama is offering a bundle that's got a scarily huge price, but saves you about $1,500 over the lowest prices anywhere and you find yourself maxing out the "Bill Me Later" credit limit to order the 5DIII.
Nicely played Canon!
(And yes, this is autobiographical)