How long do you think the 24-70 2.8 Mk 2 will remain over 2300.00?

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Sep 9, 2012
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I know lenses start out high and eventually several hundred dollars drop off until the price stabilizes and pretty much sits. Anyone have any predictions on when it will start dropping and what the stabilized price will be? I am grabbing it in a week or so, so this question is more out of curiosity. I am not expecting it to drop anytime soon and want to get it ASAP.
 
dpedro said:
I know lenses start out high and eventually several hundred dollars drop off until the price stabilizes and pretty much sits. Anyone have any predictions on when it will start dropping and what the stabilized price will be? I am grabbing it in a week or so, so this question is more out of curiosity. I am not expecting it to drop anytime soon and want to get it ASAP.

Me neither - Canon obviously had issues with this lens (hence the long delay) and it's still not available in numbers everywhere, so the supply isn't big. But the demand is and will be since this is the "bread and butter" lens for events and weddings, and this kind of audience is prepared to pay the price. And then there are all the enthusiasts who want "the best" lens, meaning the most expensive, even if it has no IS.

All that combined I'd expect the lens to stick at €2000+ for over a year and longer to be included in rebate programs.
 
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Yeah, I am scheduled to do two weddings in the spring/summer and my event photography is taking off. I may as well grab this lens. My favorite event lens before I went FF was the 17-55 2.8, so naturally, this lens should fit my style like a glove. I will also upgrade my 70-200 from the f4 non IS to the 2.8 IS mk ii as was suggested in a different thread I started. I hope I get a good copy from the start, I'd hate to have to return it and keep trying. I have had good luck with B and H, so I should be OK.
 
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Also given that Canon is now enforcing its MAP, it's unlikely we're going to see the occasional drops in price that often come a half year or so after new product launches.

If I could get this lens for under $1,800, I would. But assuming I could sell my current 24-70mm for ~$1,300, I'm not really willing to pump anymore than $500 into a focal length I already am perfectly happy with. I'd rather get a new lens.
 
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pierceography said:
Also given that Canon is now enforcing its MAP, it's unlikely we're going to see the occasional drops in price that often come a half year or so after new product launches.

If I could get this lens for under $1,800, I would. But assuming I could sell my current 24-70mm for ~$1,300, I'm not really willing to pump anymore than $500 into a focal length I already am perfectly happy with. I'd rather get a new lens.

Do you think you will be able to sell your used mk1 for 1300 if mk2 is "only" 500 more for a new one ?
 
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SebSic said:
pierceography said:
Also given that Canon is now enforcing its MAP, it's unlikely we're going to see the occasional drops in price that often come a half year or so after new product launches.

If I could get this lens for under $1,800, I would. But assuming I could sell my current 24-70mm for ~$1,300, I'm not really willing to pump anymore than $500 into a focal length I already am perfectly happy with. I'd rather get a new lens.

Do you think you will be able to sell your used mk1 for 1300 if mk2 is "only" 500 more for a new one ?
I think he will as the price of the 24-70 is not $1800 right now. I sold my mint 24-70 to KEH.com for $957. I could live with that since I didn't want to fiddle with buyers.
 
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dpedro said:
I know lenses start out high and eventually several hundred dollars drop off until the price stabilizes and pretty much sits. Anyone have any predictions on when it will start dropping and what the stabilized price will be? I am grabbing it in a week or so, so this question is more out of curiosity. I am not expecting it to drop anytime soon and want to get it ASAP.

It is a well established fact that the day after you buy yours Canon will release a rebate program that would have saved you $400. Go ahead and grab one now, otherwise the price many never go down.
 
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SebSic said:
pierceography said:
Also given that Canon is now enforcing its MAP, it's unlikely we're going to see the occasional drops in price that often come a half year or so after new product launches.

If I could get this lens for under $1,800, I would. But assuming I could sell my current 24-70mm for ~$1,300, I'm not really willing to pump anymore than $500 into a focal length I already am perfectly happy with. I'd rather get a new lens.

Do you think you will be able to sell your used mk1 for 1300 if mk2 is "only" 500 more for a new one ?

Currently, yes. I've seen them on craigslist for as much as $1,500 where I live. I don't think I'd have much of a problem getting $1,300 for it right now. (I've had good luck getting decent prices for lenses on CL in the past, as long as I'm willing to wait) But the $1,000+ to upgrade isn't an option... so alas, the mk1 shall remain in my bag.
 
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Mt Spokane Photography said:
I've seen them discounted already. They are in stock in most stores too. They will likely become scarce before Christmas, since many will buy them come black Friday.
Call a dealer (Don't e-mail) and ask for a discount. You might be suprised.
http://www.canonpricewatch.com/product/03850/Canon-EF-24-70mm-f2.8L-II-USM-price.html

The price in US for this lens is $2300. Where do you see the price drop? The price will remain as is even on black friday(same for 1D X).
 
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Dylan777 said:
Mt Spokane Photography said:
I've seen them discounted already. They are in stock in most stores too. They will likely become scarce before Christmas, since many will buy them come black Friday.
Call a dealer (Don't e-mail) and ask for a discount. You might be suprised.
http://www.canonpricewatch.com/product/03850/Canon-EF-24-70mm-f2.8L-II-USM-price.html

The price in US for this lens is $2300. Where do you see the price drop? The price will remain as is even on black friday(same for 1D X).
It was a short term sale and is over now, I posted a link at the time.
At first, that is the type of sale we will see.
On Black Friday (or the following Monday) last year, B&H had a blanket 10% discount for all their cameras and lenses. It only ran for a few hours. I cannot guarantee that it will happen again, but it is likely. They tweeted it to those who were signed up to receive their tweets.
 
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Mt Spokane Photography said:
Dylan777 said:
Mt Spokane Photography said:

The price in US for this lens is $2300. Where do you see the price drop? The price will remain as is even on black friday(same for 1D X).
It was a short term sale and is over now, I posted a link at the time.
At first, that is the type of sale we will see.
On Black Friday (or the following Monday) last year, B&H had a blanket 10% discount for all their cameras and lenses. It only ran for a few hours. I cannot guarantee that it will happen again, but it is likely. They tweeted it to those who were signed up to receive their tweets.

That sale is back now, check at the link above for $2249.
 
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Marsu42 said:
Dylan777 said:
Where do you see the price drop?

Since it is rumored that there is life out the U.S. :-p ... I probably have to correct my former prediction about the stable price, the 24-70ii in Germany/Amazon has dropped from €2200 to €2040, and that just after release - the (ridiculous) official price is €2300.

We all know the price will drop. When and how much? It's worth to wait if you in need for this lens? None of us would know ::)
 
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pdirestajr said:
There will be price drops and deals. There always are. Around Christmas, stores will compete.

... or afterwards, I got my original gear on a January 2-3 sale when a major retailer had massive discounts to bridge the the sales depression after x-mas. At least in Germany, I (with very limited market knowledge) seldom see any good discounts before x-mas because all people are so up to spending money they don't need any special offers to do it.
 
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Keep in mind that this season Canon is trying to reign in the price wars (like Apple) and encourage more price consistency between dealers.

The reality is very simple - Canon will lower prices of new lenses and other new equipment when they stop selling. If everyone would simply put off these purchases for 6 months, the prices will be lower because Canon needs their products to sell well and appear to be popular and well accepted.

It's not just about profit, it's also a reputation issue when products are/aren't in high demand. Low demand for whatever reason is bad, it means that a company isn't in touch with its market. IMO, Canon isn't in touch with their market (me) with sky high prices like these.

I'm finding a new appreciation for my existing 24-70 and other great lenses. I look at the images I took in the past year and I don't see much that $2300 will improve or fix.

Take a few dollars out of that $2300 you were planning to spend on the 24-70-II or other lenses/equipment and go out on the town with friends & family, enjoy the holiday and new year. Worry about this next spring or summer. Seriously. It will be here before you know it!! :)
 
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RustyTheGeek said:
Keep in mind that this season Canon is trying to reign in the price wars (like Apple) and encourag
I'm finding a new appreciation for my existing 24-70 and other great lenses. I look at the images I took in the past year and I don't see much that $2300 will improve or fix.

Then you were smart or lucky enough to get a mk1 before the mk2 price was announced and used prices skyrocketed - for the rest of us who are in the market for a 24-70 it's either Tamron with known issues, a used mk1 that was cheaper new not before long, or the mk2 :-o ...

... that's why people upgrading to ff are so much on their toes when it comes to the mk2 price and the resale value of it.
 
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PackLight said:
It is a well established fact that the day after you buy yours Canon will release a rebate program that would have saved you $400.
Murphy's Law! ;D It was expressed the way I would say it!!!

PackLight said:
Go ahead and grab one now, otherwise the price many never go down.
Now you took it to the next level! ;D
 
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