Everyone's answer is 100% valid for their style of shooting. I'm a zooms guy, the flexibility when working quickly or in environments where lens changes are a one-way ticket to sensor grunge makes them a no brainer in my business. Don't get me wrong, I enjoy my primes, the 24 f/1.4II and 300 f/2.8IS in particular, but if I was restricted to just three, here they are:
1. 16-35L f/2.8II
2. 24-70L f/2.8II (coming soon to replace the 24-105L f/4IS)
3. 70-200L f/2.8IS II
-PW
1. 16-35L f/2.8II
2. 24-70L f/2.8II (coming soon to replace the 24-105L f/4IS)
3. 70-200L f/2.8IS II
-PW
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