AvTvM said:so is 4WD vs 2WD. ALmost any car available in 4WD can also be ordered in 2WD. Manual gear or automatic ... deep in the hardware and different user interface ... for almost every car you get the choice (at least in Europe).
But there's different hardware in 2wd vs 4wd cars. If looking for a comparison for camera bodies, it's pc cpus with different cores - for example AMD produces quadcores, but disables one or two cores to offer something for a budget while getting the most money from their premium customers (yes, I know that some of the less-then-four cpus have broken cores, but many do not and they can even be enabled by software).
I also think that video doesn't raise the manufacturing cost itsself that much, but just shifts the specs and r&d efforts. And it has been argued that a 5d3 is still cheap to other cine offerings with large sensors, so that's the origin of a potential price raise. But just like cpu manufacturers, I'd wish Canon would release a 5d3s w/o video and maybe another 5d3v with some still features disabled, say for $500-$750 less, purely for marketing reasons.
Well-off people or video users would still get the full 5d3, while Canon could generate more sales volume simply by some zero-cost firmware adjustments and different packaging. They could even sell a software upgrade
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