nschearer said:
For anyone expecting Canon to drop their price point on this to closer match the FS7...prepare to be let down. I would imagine that they'll keep the price similar to the Mark I when it was released, and pay little attention to the competition.
While I tend to agree with this statement, let's look at the history of the C300. When it came out, it's primary competitor was the F3, and the C300 was priced close to the F3's original selling price (about 4000 above what the F3 without fimware upgrades was selling for at the time the C300 was released). Since then, Sony took the F5 upmarket, competing directly with the C500, and from discussions with camera sellers both the c500 and F5 have been largely disasters on the sales floor (not good enough for hollywood, and too much $ for the small independent producer ---both of these cameras are selling now for about what the C300 sold for when it debuted.
So then sony goes and does something weird, and but not really...it releases the FS7 which is so closely spec'd to the F5 that they are practically twins, for half the price. Why would they do that?...well...because they were getting hammered by the c300 and C100 on the low and middle segments, and the upper middle wasn't selling. Sure, the natural competitor for the C300 is the F5...but sony obviously doesn't think so, that's why they positioned the FS7 where they did. The FS7 is all about selling a LOT of cameras, versus selling a few at a higher markup.
Canon has had great luck with the C300, selling a lower spec'd camera at a higher mark-up than what sony has been able to achieve. I think this mostly has to do with Canon's dominance in the DSLR market, and specifically in the lens arena. The reality though is, without higher specs, Canon is going to have difficulty selling a new C300 at a premium in a market that is now crowded with S35 sensors. They are going to have to make a hell of a case that although their "numbers" are less...well..that their secret sauce is worth it. They have a lot of experience at doing just that, but we'll have to wait and see. Right now the unreleased C300 competes directly with the FS7 because Sony made it so. Canon may not be able to "undo" that.
I haven't seen any "raw" footage from the FS7...I've only seen what's available on Vimeo. From what I can tell, the skintones are not what I'd call great, yet some users say they are. On the other hand, the highlight handling seems far superior to what the C300 provides and, short of a completely new sensor on Mark II, I find it unlikely that Canon will show us 14+ stops of DR in the newer camera. (one could argue that canon's skintones are better BECAUSE they chose to not pursue 14 stops of DR...although the Red dragon and Alexa have proved that you can have both....for a price.
Frankly,
I'm hoping for a better camera. I have one of the first C300's off the assembly line and while it's been a great camera, I'm ready for something with better Dynamic Range, Higher Framerates, 10bit, and more flexible handling. Whether it's at $16k or $10k doesn't matter that much to me. But it will matter a lot to whether this camera is the runaway success that the original C300 was.