I did a rather unscientific test with my Canon 40d and a rental 7d. I have done a lot of reading about the two because I want to add a second digital body. Based on what I read online the image quality was very debatable so I thought I would test for myself! The 2 shots I uploaded are same settings as far as ISO Shutter and aperture and both shots in jpeg not RAW. The only thing that really different is the 7d was set to medium jpeg. From my short use of the 7d I really like it and these results from my test actually prove something to me. The 7d's extra MP really do make a difference even with the medium jpeg just looking at the little ® symbol on the bottle there's more detail with the 7d over the 40d its not HUGE but its very noticeable and useable. I really feel that they are quite different cameras. 7d is very quicker and the new AF is way better than the 40d. I just wanted to share my opinion from experience with the 7d from a regular guy who loves photography and is debating which way to go with an upgrade/second body. Id be very comfortable and happy purchasing a 7d.