Agreed, I am no engineer either so it is pure conjecture on my part, and I meant no offence in the discussion. I guess I am assuming that in the same way we keep cramming more transistors onto CPUs, and make bigger and higher res Plasma/LCD/LED devices, then the same cost-challenges with sensors can be overcome. Of course making a 12 MP FF sensor for $500 this year, which may have cost you $700 2 years ago to make, also means you can make an APS sensor for $300. So the economies of scale would apply to either.
I guess my point was more that overall cost, simplifying your whole range has an affect on a whole manner of elements - from develop/manufacture/market to support and thus help reduce your cost base and allow you to increase your margin or lower your prices. Whether that was standardise on FF or APS would have the same affect to your cost base. I was just biased as would hate them to standardise on APS sensors ;D
I guess my point was more that overall cost, simplifying your whole range has an affect on a whole manner of elements - from develop/manufacture/market to support and thus help reduce your cost base and allow you to increase your margin or lower your prices. Whether that was standardise on FF or APS would have the same affect to your cost base. I was just biased as would hate them to standardise on APS sensors ;D
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