New Cinema EOS Above the C300?

[Canon Rumors]

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<strong>A higher end C300?


</strong>There is some thought that we may be seeing a new Cinema EOS video camera announced or shown at NAB instead of the 4K DSLR.</p>
<p>It’s rumoured to be priced in the $30K  range. No specs were given, but this info also appeared <a href="https://twitter.com/#!/MNS1974/statuses/189542920385339393" target="_blank">on a twitter feed</a> with a price mentioned over $35K.</p>
<p>I will say, information about a 4K DSLR has been hard to come by so far.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[Matsuoka]

Canon is at full throttle on the video front..
GREAT

 

[JR]

I wish they would be full throttle on delivering already announced camera instead of annoucing new one :-[

I guess this one will not be for me.

 

[leGreve]

35K eh.... good luck Canon. The price point on the C300 was ridiculos compared to functionality, can't help wonder why it should be any better on any new camera.

Look at Sony (FS700 for 8K)... and let's see what Panasonic throws out there in 4-5 days.

 

[preppyak]

35K eh.... good luck Canon. The price point on the C300 was ridiculos compared to functionality, can't help wonder why it should be any better on any new camera.

Look at Sony (FS700 for 8K)... and let's see what Panasonic throws out there in 4-5 days.

Well, if Canon is putting out a camera for $30-35k, then it better compete with and come damn close to Arri's Alexa (2k, dynamic range of film, etc). It certainly has to beat the Red Epic by a good amount.

That said, its still a small niche camera. But, I imagine some of the tech would trickle down to an EOS 4k camera, so, it's at least worth watching for that reason.

 

[bsbeamer]

IF that is the release price, it better have features that blow away the RED ONE ($25k) and RED EPIC ($34-40k) in many areas, or else it's not going to be received well. Yes, it will sell units just because it's a Canon release, but new releases like the Sony FS700 ($8k) look amazing. Even the currently available Sony FS100 ($5k) is stealing some of the market and the results look VERY good.

The C300 is priced competitively with RED SCARLET ($16k) and the feature set comparison is something to really think about if purchasing, especially if you are just looking at 1080p delivery. I'd expect this "Cinema EOS" release to be something that needs to directly compete with the RED ONE/RED EPIC if the $35k price is true. Even competing against the Sony CineAlta and Panasonic Varicam market - both of which could be due for updated releases at NAB, though their prices are traditionally in the $60k-90k range.

Overall, production budgets have been getting slashed heavily over the past 2-3 years across the board. Even the major cinema releases have started to cut back a little bit to increase their profits. Producers (and their clients) are more price conscious than ever. I'm not suggesting to make it cheap just to satisfy the market, but they either want to sell to a niche market with a high(er) price, or dominate the market with a lower price - and it looks like they've made their decision already.

If only someone would make a really good EF/EF-S lens mount for the FS700/FS100...

 

[jlev23]

IF that is the release price, it better have features that blow away the RED ONE ($25k) and RED EPIC ($34-40k) in many areas, or else it's not going to be received well. Yes, it will sell units just because it's a Canon release, but new releases like the Sony FS700 ($8k) look amazing. Even the currently available Sony FS100 ($5k) is stealing some of the market and the results look VERY good.

The C300 is priced competitively with RED SCARLET ($16k) and the feature set comparison is something to really think about if purchasing, especially if you are just looking at 1080p delivery. I'd expect this "Cinema EOS" release to be something that needs to directly compete with the RED ONE/RED EPIC if the $35k price is true. Even competing against the Sony CineAlta and Panasonic Varicam market - both of which could be due for updated releases at NAB, though their prices are traditionally in the $60k-90k range.

Overall, production budgets have been getting slashed heavily over the past 2-3 years across the board. Even the major cinema releases have started to cut back a little bit to increase their profits. Producers (and their clients) are more price conscious than ever. I'm not suggesting to make it cheap just to satisfy the market, but they either want to sell to a niche market with a high(er) price, or dominate the market with a lower price - and it looks like they've made their decision already.

If only someone would make a really good EF/EF-S lens mount for the FS700/FS100...

you can get an epic for 34k???
as far as i know the body only is 58k and by the time you have what you need to make it run its 70k.
a higher end canon camera makes sense to me actually, not that consumers will buy it, but rental houses will and we will rent it, that is if does things as good as an alexa.
i predict there will be no 4k dslr announced at NAB and if there is one finally announced at some point this year it will be 10-12k and probably not shoot 22mp stills, but more like 8mp.

 

[Shawn_Lights]

If this is true, Canon would be stupid to not have another camera to satisfy people who're looking at the $5k - $7k range.

It would truly be stupid, Sony will grab the market easily. Also don't sleep on Panasonic. That AF100 is due for an upgrade.

 

[bp]

If true, it's obviously not aimed at the same segment that would be considering a FS700 - this would be aimed at the high end - F65/Alexa/etc. Canon does have a gaping hole in their lineup in this range, so it makes sense.

 

[preppyak]

you can get an epic for 34k???
as far as i know the body only is 58k and by the time you have what you need to make it run its 70k.

http://www.red.com/store/epic

$34k for the body, $58k for the full package. That said, if Canon's offering is like the C-300, it doesn't take an extra $20k to make the camera work and be useful, so a camera priced at $35-40k would be cheaper than the Red by a good amount.

 

[laco]

35K eh.... good luck Canon. The price point on the C300 was ridiculos compared to functionality, can't help wonder why it should be any better on any new camera.

Look at Sony (FS700 for 8K)... and let's see what Panasonic throws out there in 4-5 days.

If you want to know why the C300 worths it's price, read all of this: http://carousel.hu/c300/
The C300 is perfect for easy post-production, with a very-very decent codec.

The camera you wrote - the Sony FS700 - records with a bitrate of 28Mbps.....

 

[gene_can_sing]

Canon would make way more money with the 4K EOS that a new, 35k camera. Just release what most people need.

Canon's video offerings have been TERRIBLE. They release the way overprice c-300, then the 5D3 was pretty much a disappointment for video. The C-300 is going to obsolete very quickly with Sony's 4K release.

I was really hoping for the 4K EOS at NAB. If it's not announced, I'm going to be forced to go down the Sony route, especially now that you can use ALL eos lenses on Sony with the electronic Metabones adaptor.

But yeah, I really wish Canon would just release what their consumers have wanted for a long time now. A good Video / DSLR hybrid.

Sony really listened to their customers, and they are about to sell a lot of cameras with their upcoming 4K camera. According to an article I read with some F-700 beta-testers, Sony initially sat down a number of established film and video people, and asked them what they wanted in a video camera and then delivered. I know Canon doesn't do that.

Canon has really fallen behind in the large sensor video market which they basically owned. Major marketing mistakes and greed have and will cost Canon major market share unless they get out the 4K EOS.

Sony has a LOT more money than Canon and it looks like they are aiming to take Canon out, which they can easily do since they actually LISTEN to their customers and are releasing state of the art tech, unlike Canon.

 

[HurtinMinorKey]

If this is true, Canon would be stupid to not have another camera to satisfy people who're looking at the $5k - $7k range.

It would truly be stupid, Sony will grab the market easily. Also don't sleep on Panasonic. That AF100 is due for an upgrade.

I agree with you, but I think there may be a bit of a turf war going on between their camcorders and CINEMA EOS team. A $5K 4K cinema DSLR would probably cause the Canon camcorder guys to draw their Katana blades.

 

[Fandongo]

That's the stupidest price ever.
It better shoot 8k @ 40,000fps.

 

[bp]

Guys.... seriously.... a $35k-$49k camera would IN NO WAY be meant to compete with a $8K camera. It would be aimed at the $50k to $100k high end market.

If you're the owner of a production studio, and were recently considering purchasing a Sony F65, or an Arri Alexa, or even a RED Epic setup, this announcement would pique your interest. If the FS700 announcement made you drool, this is obviously not meant for you. This is just funny.

Do you think Canon has no interest in catering to bigtime studios as well as the indie crowd?

 

[SPG]

I'm not in the market for a $35,000 camera, but I don't mind if Canon makes one. I'd still like to see some action in the under $5,000 end of the C series.

Sony has a LOT more money than Canon and it looks like they are aiming to take Canon out, which they can easily do since they actually LISTEN to their customers and are releasing state of the art tech, unlike Canon.

Sony may be a larger company than Canon, but Sony as a whole is not profitable right now. Canon is. That makes a bigger difference for R&D budgets. I welcome every company that makes a good product and keeps the competition alive. Not that I'm going to buy all of them (I ain't no Phillip Bloom) but the fact that they exist makes it more likely that an even better camera will be right around the corner.

 

[gene_can_sing]

but the fact that they exist makes it more likely that an even better camera will be right around the corner.

But that's the BIG problem with Canon right now is that everyone keeps thinking that a good camera is "Right around the corner," and they have repeatedly FAILED to deliver time and time again.

The moire started with the 5D2 and continued with the 7D, 60D, T2i and T3i.

Then they release the WAY overprice C-300. Then the 5D3 has a really soft video image.

People are sick of waiting. Canon needs to release the 4K EOS right NOW or else Sony is really going to clean them up. My cut off is NAB. I don't want to go Sony, but I am going to have too if Canon doesn't release anything

 

[LetTheRightLensIn]

35K eh.... good luck Canon. The price point on the C300 was ridiculos compared to functionality, can't help wonder why it should be any better on any new camera.

Look at Sony (FS700 for 8K)... and let's see what Panasonic throws out there in 4-5 days.

Wouldn't they be better off adding zebra stripes, focus peaking and a truly crisp 1920x1080 2x2 sampled 1.6x crop video mode to the 5D3 and then getting raves about that and having the 5D3 fly off shelves like mad to video people again rather than try to release the sorts of many $$$$$$$$$ video cams that are already out there and where it will be hard to actually stand out?

 

[JR]

35K eh.... good luck Canon. The price point on the C300 was ridiculos compared to functionality, can't help wonder why it should be any better on any new camera.

Look at Sony (FS700 for 8K)... and let's see what Panasonic throws out there in 4-5 days.

Wouldn't they be better off adding zebra stripes, focus peaking and a truly crisp 1920x1080 2x2 sampled 1.6x crop video mode to the 5D3 and then getting raves about that and having the 5D3 fly off shelves like mad to video people again rather than try to release the sorts of many $$$$$$$$$ video cams that are already out there and where it will be hard to actually stand out?

I think there might be an internal struggle at Canon between the photo group and video group which are still 2 different group i beleive. Theyy probably both try to pull the stings towards them but that could get dangerous. Not sure there is a market for too many different model. I would prefer the approach like you suggest to make a few product that stand out, kill competition in that segement and completely dominate it. Now the risk is they may be diluting the final product, splitting features between different models...

 

[Ed_5D]

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<strong>A higher end C300?



</strong>There is some thought that we may be seeing a new Cinema EOS video camera announced or shown at NAB instead of the 4K DSLR.</p>
<p>It’s rumoured to be priced in the $30K range. No specs were given, but this info also appeared <a href="https://twitter.com/#!/MNS1974/statuses/189542920385339393" target="_blank">on a twitter feed</a> with a price mentioned over $35K.</p>
<p>I will say, information about a 4K DSLR has been hard to come by so far.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

I don't see why Canon would do that... @35k?? I mean... have you seen the specs on the new sony FS-700?? It's like even the C-300 looks pointless @ $16K when compared to the Fs-700 that has all the same gimmicks PLUS 240FPS at full 1080P under $10K
So my guess is that Canon will announce a camera that costs as much as a RED EPIC but doesn't match or surpass its specs.
The c300 for $16K is under specced. it lacks hi speed... for cinema a camera without high speed is crippled... I mean, they want to step up into the world of digital cinema "The story begins..." blah blah blah... but the story was born wrong.