Nikon #1 for FF DSLRs(Dec)

Good to see that there is still good competition.

Nikon was releasing quite competitive bodies lately and Canon could show the 6D2 here only.
The 1DX2 and 5D4 were released 2016 and the Ds/R's 2015. So it could be expected that the market here is saturated and all (that are not satisfied with their FF gear) are awaiting the successors.

Let's hope, this will push Canon further on in releasing really good featured FF bodies.
 
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It isn't really surprising that the D850 is the best-selling FF camera. This is the release window, and it's a major release, so it had better be, or Nikon would be in serious trouble.

If, after the release window, Nikon retains the lead in FF camera sales, then I believe that Canon should most certainly re-evaluate its strategy.

On the other hand, I am not a fan of rapid fire camera body releases in top end bodies. If I bought a 5D4 in 2016, I wouldn't want to buy a 5D5 in 2018. Screw that. And frankly, if I had a 5D4, I wouldn't buy an upgrade, if all that was there were D850 features. I would rather spend that -- or put it towards -- some shiny new lens big white that will last me 10+ years.
 
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Chaitanya said:
Lets see if Nikon can keep this momentum in 2018.
https://www.dpreview.com/news/7401041032/nikon-claimed-the-1-spot-in-the-full-frame-camera-market-for-december-2017

To announce such trivial news shows just how desperate Nikon is.

They are seriously losing market shares everywhere... Sigh...

PS: Similar thing happened soon after the D800 was released, but Nikon was not able to keep up the momentum.

PPS: I find their claim about sales of D850/D750 in Japan highly dubious. Just check out:
https://www.bcnretail.com/research/ranking/list/contents_type=41
 
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Well done Nikon. The D850 seems a great camera and will keep my Nikon friends happy. The better Nikon are the better Canon will be. I think Nikon at least came out fighting with the D850. Companies like Pentax (besides the 645Z) just created me too cameras at best and have failed.
 
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Woody said:
To announce such trivial news shows just how desperate Nikon is.

Summary of recent market share-related price releases:

Sony: "We sold the second most of a subtype of ILCs over a two month period in one country."

Nikon: "We sold the most of a subtype of ILCs over a one month period in one country."

Canon: "We sold the most ILCs over the last year globally, just as we've done every year for the last 14 years."
 
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Comments:

Rumors of Nikon's impending demise are exaggerated.

Competition is good.

If Nikon was No. 1 for one month, that means someone else was No. 1 for the other 11 months -- most likely Canon.

This was not an industry report, but a report from a private tracking company, possibly hired by Nikon. That doesn't mean the numbers are wrong, but it does justify some skepticism.

A quick look at Amazon's best selling DSLR list is consistent with these results.

This is full frame only, a small niche in the market. Apparently someone else was No. 1 in the much larger crop sensor category -- most likely Canon.

Nikon achieved this at the same time B&H and Adorama were having their 6DII price war. One might reasonably surmise that the 6DII is not selling as well as its predecessor.

Buyers of full frame cameras are generally not newcomers to the market or brand jumpers, but rather are mostly upgraders. To a large extent, this represents pent-up demand by Nikon owners.

It is in consumers best interests for Nikon to remain competitive and financially viable, so everyone should cheer the results.
 
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neuroanatomist said:
Woody said:
To announce such trivial news shows just how desperate Nikon is.

Summary of recent market share-related price releases:

Sony: "We sold the second most of a subtype of ILCs over a two month period in one country."

Nikon: "We sold the most of a subtype of ILCs over a one month period in one country."

Canon: "We sold the most ILCs over the last year globally, just as we've done every year for the last 14 years."
It also tells us what an exceptionally good camera the D850 is and if anything is ever going to lure me away from my Canon 5D mk4 it would be this product. Canon really do need to respond to this with something rather special.
 
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Hector1970 said:
Well done Nikon. The D850 seems a great camera and will keep my Nikon friends happy. The better Nikon are the better Canon will be. I think Nikon at least came out fighting with the D850. Companies like Pentax (besides the 645Z) just created me too cameras at best and have failed.

Uh...about Pentax. Their K-1 they released is a very, very good and capable camera. Especially if your focus is on stills (video not so much). Just as good a sensor as what's in the new Nikon D850. A more rugged build than either similar Nikon or Canon models. And a helluva lot cheaper price-point. So...anyway. I've said my piece.
Carry on.
 
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See if they can sustain those sales. What counts are annual sales, not monthly sales just after the release of a new product. The D850 pushed the numbers up because to a large extent the owners of the previous model were replacing their bodies. But that will only happen for a month, then it is back to Canon and Sony dominating new buyers.

Looking at the digital camera best sellers rankings at B&H, Canon 5D4 takes top spot, followed by Sony a7RIII, with the Canon 6D2 in third. The D850 comes 4th. That should give some indication of where Nikon are heading in terms of sales.
 
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Tugela said:
But that will only happen for a month, then it is back to Canon and Sony dominating new buyers.
If the marketing men have their way, December they will be the #1 because of the D850 and D500 with people 'buying' placed on orders, next month they will be #1 because the deliveries will now be called 'sales' because that is when they get their hands on it. Then in February they will be #1 because of the photos posted in 500px and host of other sharing sites when people use their shiny new toy.
 
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I think its good news that Nikon is doing better, of course, it will take more time to see if that sticks. Hopefully, they won't make more big mistakes like the j series.

I think that a FF mirrorless with all new lenses will put a lot of buyers off, particularly those with high end lenses.
 
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