As these two DO lenses are very different from all the ones we've seen before, especially in terms of price, I think we'll see DO in a lot of upcoming Canon Tele lenses.
If that is the case, rebranding a large chunk of the highest end lines from the iconic red to this (in my opinion extremely ugly) green does not make sense.
In any case, these newer lenses are have nothing but the focal length in common with previous DO teles. Slapping something in them that links them to other market segments does not make sense. We don't have separate colors for IS, USM/STM or BR elements, why do we need one for DO?