Re: Here's Why Canon Doesn't Need to Innovate, But it Does.
Hesbehindyou said:
Here's the problem:
Canon responds to the needs of, and builds products differentiated for, two groups: professionals and consumers.
We are enthusiasts. Canon does not respond to our desires - we're too small a market.
I almost completely agree with this and love the direction you are going. But I would further subdivide as Canon does make camera's for enthusiasts. The enthusiast market is great. I would argue that a lot of enthusiasts own 80D's, 7DII's, 6DII's, 5DIV's, and even 1DX's.
The subset of people that are obsessed with what they do not have in their Canon camera vs what they do have is more about personality type than about markets. I deal with people that want more every day. It is really interesting, as they rarely consider the broader benefit and costs. They just want. They want and are convinced that any level of benefit is worth the cost (horrible business model, BTW). Once they have "X" they will want "Y." They are not technically wrong (usually) in that there is benefit to "X" and would be benefit from "Y", but these people are never pleased. It is a bit funny, because, at least those that I work with, they are not in positions of accountability. The rubber never really hits the road in their positions. Those that are, usually tend to be more strategic about what they want...but I digress.....
Overall, the two mindsets are both correct:
[list type=decimal]
[*]Things are always changing and it is rare to survive if you do not evolve
[*]It is foolish to not slow down and enjoy the benefits of your past efforts
[/list]
These two mindsets are not mutually exclusive, matter of fact, IMO, the balance of the two is critical. Slow and steady does win the race. It may annoy some people, but it is true more often than not.