Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999

[beckstoy]

I'm really not sure why they went with this lens after releasing such amazing 24 and 35 primes. Wouldn't they have taken more market share away from Canon with a 135 or 85 f1.4 Art?

If they have a great 85 ART, I'll sell my EF 85 1.2L II - their ART lenses are just that good.

 

[infared]

I'm really not sure why they went with this lens after releasing such amazing 24 and 35 primes. Wouldn't they have taken more market share away from Canon with a 135 or 85 f1.4 Art?

If they have a great 85 ART, I'll sell my EF 85 1.2L II - their ART lenses are just that good.

I agree...the are good. I have the 35mm and the 50mm. Impressive glass especially for the money. I have had my issue with them, but I sorted it out and they are keepers. It is interesting that sigma doesn't plan on making an 85mm or a 135mm. It's downright strange. I think photographers would gobble them up.
I do not plan on buying this new zoom, I have those focal lengths covered to my satisfaction....but I can see street photographers loving this thing!

 

[StudentOfLight]

MTF charts available at Sigma Rumors. Wide open, looks similar to the art primes wide open.

http://sigma-rumors.com/2015/07/sigma-24-35mm-f2-art-mtf-charts-distortion-vignetting/

Stopped down to f/8 looks like the primes too.

Yup... puts Canon's primes in that range to shame.

What would be really cool if Sigma followed this up with a 24-35/f2 DG OS HSM (a version of this lens with Sigma IS added.)

Why don't they label their MTF diagrams?

What do the green lines represent? MTF 30 or MTF40, Surely can't be MTF 50???

 

[kubelik]

If the IQ of the 24-35A is identical to the 24A and 35A at f2, the question becomes whether or not one needs the additional stop of light or the convenience of the zoom.

For event shooters with multiple bodies, the consideration could be whether or not to forfeit 35-70mm at f2.8 to gain a stop of light at 24-35mm.

I'm looking forward to the reviews!

I'd totally give up the 35-70 f/2.8 range for even shooting and use this instead. I'd pair it with a second body with the 85 f/1.8 mounted; I think that would do pretty much everything I need in most dark venues.

 

[Ripley]

If the IQ of the 24-35A is identical to the 24A and 35A at f2, the question becomes whether or not one needs the additional stop of light or the convenience of the zoom.

For event shooters with multiple bodies, the consideration could be whether or not to forfeit 35-70mm at f2.8 to gain a stop of light at 24-35mm.

I'm looking forward to the reviews!

I'd totally give up the 35-70 f/2.8 range for even shooting and use this instead. I'd pair it with a second body with the 85 f/1.8 mounted; I think that would do pretty much everything I need in most dark venues.

A Sigma 85A f1.4 would be the icing on the cake.

 

[AcutancePhotography]

I wonder if Sigma are deliberately designing to hit a price point in the $900-$999 range here?

24/1.4 Art - $849
24-105/4 Art - $899
35/1.4 Art - $899
50/1.4 Art - $949
24-35/2 Art - $999

Most importantly, nothing over $1000.

From a marketing standpoint, there is a huge difference between a product that costs $999 and one that costs $1000.

 

[AcutancePhotography]

I'm really not sure why they went with this lens after releasing such amazing 24 and 35 primes. Wouldn't they have taken more market share away from Canon with a 135 or 85 f1.4 Art?

If they have a great 85 ART, I'll sell my EF 85 1.2L II - their ART lenses are just that good.

If Sigma comes out with a good 135mm, it will be a "take my money" moment for me. That would be sweet!