50 equivalent is not the issue. f/1.4 is, respectively the price i expect. Will make it a rather extreme "niche product". But, let's see. If it is compact, optically decent and USD/€ 299 I may re-consider. ;D
All prime lenses are niche products and have been so for a while now. I can't see much point in second guessing Canon on their assessment of the size of various prime lens niches.
