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http://www.petapixel.com/2012/05/19/hasselblad-cuts-prices-makes-owning-a-medium-format-cheaper/#more-55869
Many a photographer would love to have a medium format camera gracing their camera bag, but not everyone can afford to drop anywhere between twenty and forty thousand dollars on a Hasselblad. Fortunately, the price of owning one just dropped by 22.9-percent. In an attempt to make medium formats more affordable and commonplace, Hasselblad is launching a global marketing initiative that will significantly drop the price of many of their cameras, including the entry-level H4D-31 (down by ~$5,000), and the 60MP H4D-60 (down by ~$8,000).