Hit the G.A.S. & pump the brakes at the same time!
- Apr 2, 2020
This is funny to me because it reminds me when I had to "explain" to a business partner why we couldn't give them what they were asking for, and we would "fluff" the complexity or cost so they couldn't push back. I'm sure it would take some work to change the name but I don't think it's as drastic as you're making it out to be. Retooling to make R3 badges instead of R1 badges wouldn't be earth-shattering work or effort. We can agree to disagree though. ;-)This camera was always meant to be the R3. There's the eye control AF which goes back to the EOS 3. There's the mixed card slots...the top flagship will most likely use 2 CFExpress B cards. I would bet the flagship will have dual processors.
But if anyone understands how these large companies operate and their project management, you realize that such a name change at the last minute to react to Sony is simply not possible. Those who suggest this name change theory act as if such a change is trivial. In reality it is anything but.
Consider some of the ramifications of such a name change. You have to change all internal communications, and communications with outside partners, from manufacturing to sales. You have to alter product documentation, like manuals, and marketing materials. You also have to retool the assembly line to place that R3 badge on the camera. That in itself is hardly trivial.
But perhaps the biggest dominos to fall would be that you would have to change your entire product segmentation strategy and your future development plans. All of a sudden you send marketing and engineering into a big scramble. You now have to develop an R1 which you were not counting on, and find the resources and time to do so. Of course that would also take resources away from the products you already had planned, and so your release timetable is altered. In short, everything is altered by that seemingly small little name change.
That name change theory may seem convenient to some, but it doesn't reflect an understanding of what it takes to bring these products to the market.
Side note, marketing and engineering departments are sent into a big scramble ALL the time with most companies, especially big ones.