The Canon EOS R7 Mark II likely isn’t coming in 2026

[Brown]

I kind of think Canon has finished the R&D process for the R7, field tested it (it has been reported on multiple channels) and basically has the camera ready to go. Then all of a sudden, the R7 still keeps selling well plus nobody knows what happens to the worlds economy at moment. Sooooo, let's wait a little bit longer.

And let said R&D and production depreciate?

 

[Brown]

Quite the disappointment.
I was hoping the release of the R7MkII would push down the prices of the 7D2 so that a particularly good deal could be had on one.

 

[dwkdnvr]

And let said R&D and production depreciate?

If their financial models indicate that they can’t make a profit on the product, then ultimately it would be yes - write it off.

I actually think the ‘supply chain crunch’ is a very plausible explanation of the situation. The rumored R7II is basically an R5II with an APS-C sensor rather than a FF sensor. You almost certainly aren’t going to save $1k+ on a camera just by switching to APS-C so the R7II was already going to have narrower margins - price increases in RAM and associated electronics could easily squeeze those margins to the point where it just doesn’t make economic sense to proceed at this time.

If this is the case, then it’s highly likely that they aren’t abandoning the project, but instead putting it on hold for 6 or 8 months to see what happens with the supply chain landscape.

 

[Tom R5R7]

The R7 was released years ago already and still no direct competitor from Nikon.

My Nikonian friend tells me that she thinks Nikon has basically given up on the crop bodies. Nothing really since the D7500. 7200 really since they went with less pixel density in later models. Birders aren't all that happy, though they're still great cameras.

 

[Alastair Norcross]

Would I love a successor to the 7D I and II? Yes!
Was the R7 that? H377 NO!
Was the R7 II going to be? Maybe.... a little.

I had the 7D and 7DII for many years. My R7 is a huge upgrade over both cameras in every way that matters to me.

 

[David - Sydney]

It is entirely likely that manufacturing capacity constraints have made the product release schedule change.
If sales are up on higher profit bodies then it makes sense to delay.
It could even be a problem sourcing a key component or a yield problem with a custom chip. We will never know.

The R&D/testing hasn't been wasted unless the body needs to change ie more R&D/testing needed. It is just a cash flow/advance cost.

 

[David - Sydney]

And let said R&D and production depreciate?

Unless there is capitalised cost, then there will be no "depreciation".
Cash flow will be affected by spending the R&D early but the sunk cost is not "lost" unless the body never sees the light of day.

The assumption that volume production of bodies are already in finished goods/shipping warehouse can't be confirmed.
I would doubt that Canon would delay the release by >6 months if they had stock on hand ready to distribute/ sell.

 

[danfaz]

Quite the disappointment.
I was hoping the release of the R7MkII would push down the prices of the 7D2 so that a particularly good deal could be had on one.

Are we sure prices for the long discontinued 7D Mark II would be affected in any way by the release of an R7 Mark II?

 

[Flyingskiguy]

and what of that 6GHz wifi certification floating around? What camera does that align with? Doubtful it is this R6V or R8II

 

[Brown]

My Nikonian friend tells me that she thinks Nikon has basically given up on the crop bodies.

It'd make sense.
Leica, Panasonic and Sigma have.

 

[neuroanatomist]

It'd make sense.
Leica, Panasonic and Sigma have.

Why would the strategy of three niche manufacturers, who combined with Nikon still fall short of half of Canon’s market share, make sense for Canon? About 63% of ILCs sold are crop.

Not launching an R7II this year doesn’t mean that Canon has ‘given up on the crop bodies’. The 7-series has had the slowest refresh cycle since it launched.

 

[Brown]

the sunk cost is not "lost" unless the body never sees the light of day.

Part of it will be if it falls far enough behind the competition in the interim that it requires a redesign/revision.

 

[Brown]

Why would the strategy of three niche manufacturers, who combined with Nikon still fall short of half of Canon’s market share, make sense for Canon?

He was talking about Nikon, largely, giving up on crop bodies.
As of present, Canon is the most invested in APS-C bodies.

Edit: Aside from Fujifilm, of course, but that's a different relationship, since the 1.5x "crop" sensor is what their system is built around.

 

[neuroanatomist]

He was talking about Nikon, largely, giving up on crop bodies.
As of present, Canon is the most invested in APS-C bodies.

Ahhh, I misunderstood that, or rather over-interpreted it into the thread context. Apologies!

 

[Brown]

Are we sure prices for the long discontinued 7D Mark II would be affected in any way by the release of an R7 Mark II?

I'd have to presume it is to some degree, given the discord between the build/positioning of the R7 to the 7D series.

 

[jeff89]

Neighbor was a Canon USA executive, never felt it appropriate to try to pry any insider information, I followed Canon Rumors, the one unsolicited tip, “Pay attention to Canon Rumors, they’re pretty good on their rumors.”

That’s “straight from the horse’s mouth!”

Personally, I appreciate the articles on this site, but I don’t expect them to be gospel.

And while I will probably purchase an R7 II when it’s available, unless they come out with an R3 II first, to me there’s no rush. Plus the longer they make the R7, the more there are out there, the longer Canon will service them, and the market forces will likely drive the price lower when I purchase a second R7 for my underwater housing due to market saturation.

It’s all good

 

[Marc73]

Guys, I understand that everybody is disappointed and blame Canon rumors now. But, as with all things also this is only a rumour. In the entertainment industry they say "important that they talk about you, being negative or positive doesn't matter". Now EVERYBODY is talking about the R7II not coming. Let's wait and see