The end of an Era: Canon 5D Mark IV marked Discontinued
- Thread starter Richard-CN
- Start date
I find it hard to believe anyone is still buying these cameras or that they've only just been discontinued
They still work fine and if you're shooting static subjects give excellent results but why would anyone buy one at a retail price higher than an R6ii which is a vastly better camera in every way?
They still work fine and if you're shooting static subjects give excellent results but why would anyone buy one at a retail price higher than an R6ii which is a vastly better camera in every way?
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The Canon EF/EF-s (DSLR) system is now cheaper than the RF system. It is also primarily the EF/EF-s lenses on the second-hand market that offer a cheaper overall system. Not everyone seeks the latest and greatest cameras and lenses.
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A truly great camera. For its time perfect. It was the first camera I was 100% satisfied with. It was never the limit in my photography. A great all rounder. I’ve used it for everything from Astro to Zebras. For any beginner looking for a camera with a good sensor this is the one. Yes mirrorless has surpassed it in terms of FPS and focusing but it has great image quality.
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Some people enjoy their experience with a piece of equipment. They have fond memories of journeys and adventures. They remember the beautiful images they took with the camera. They remember how they learned and improved, the fellow photographers they met. Other people just want the best and latest camera.
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I doubt Canon has been selling a lot of 5D level cameras in recent years, the buyers of those cameras are generally going to opt for an R5 or R6 instead.
That said, the reason Canon continues to report being #1 in ILC sales is that they have been shoveling cheap DSLRs out the door as fast as they can make them. In the mirrorless world, Sony still sells more MILCs than Canon does. It's now very close, and maybe next year Canon will overtake Sony in MILC sales, but they haven't done so yet. (Of course if Sony ever wakes up enough to release some cheaper APS-C MILC E mount bodies they'll continue to give Canon a run for their money in terms of unit volume.)
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Also, some people don’t just want the latest and greatest — they want to forget the DSLR era: back/front focus issues, barely usable outer AF points, struggling in low light, and mirror slap. They’re happy with the dramatically improved functionality of MILCs — not only focusing in darker conditions, but actually being able to see more than their DSLR-loving counterparts.
They simply don’t get all those gloomy emojis mourning things that were supposed to be gone already.
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You should check your facts before posting blatantly false information.
Yes, the vast majority of DSLRs that are sold are entry-level bodies made by Canon. However, DSLRs represent only 10% of the ILC market, and that fraction continues to fall. But Canon also leads the global MILC market. They took the #1 spot away from Sony in 2022. In 2024, Canon had close to 40% of the global MILC market, and Sony had around 30%. That's a very solid lead. Based on the usual timing, we will see the numbers for 2025 market share in late summer/early fall of this year. The source for them is typically a Nikkei report and the data are re-reported by a Japanese website (dclife.jp) then picked up by other sites (the data above were reported by FujiRumors).
I suspect you are merely parroting an article you read (like this one from CR or this one from PetaPixel) but failed to read carefully and/or failed to understand, because it sounds like what you're referring to are data from the BCN Awards, where Sony has held the #1 spot in MILCs for the past several years (Canon held it in 2022 but that was an outlier), and in 2025 Sony had only a 2.5% lead over Canon. Maybe you don't understand that those numbers are for the Japanese market only, which represents only ~7% of the global ILC market (and based on the data is clearly not a representative sample of the global market).
In any case, I'd suggest that you ensure you have checked the relevant data and made sure you understand it before posting. Better yet, post the source(s) for your information. Posting misinformation, as you've done above, makes you look like a fool.
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I bought two new 5DIV's, the only new bodies I've purchased in the digital age in 2017 and they have been flawless. At this point, all of my gear including Canon and Profoto is declared discontinued or obsolete...but they still help me shoot nice images and are dependable. Such is the life of a freelancer over a thirty plus year career.
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Nothing will ever make me sell mine. They are still my go-to wedding cameras and I'm pissed that the pandemic killed any chance of getting a 5DV.
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What makes you feel that a 5Dv would have come out if the pandemic hadn't occurred?
The pandemic broke out early 2020 and the R5/R6 was released July 2020 and the 1DXiii in Feb-2020.
The pandemic may have delayed the R5/6 release as Canon teased for ~6 months before hand.
The R/RP reused 5Div/6Dii sensors and sensors take ages to develop and bring to market.
Do you think that a 5Dv would have used the R5 sensor?
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https://personal.canon.jp/product/camera/eos/
Still shows the 5Div in the list of current products
Interestingly, when you try to add the 5Div to the cart, it then shows the "end-of-sale".
https://personal.canon.jp/product/camera/eos/old-products
doesn't show the 5Div in it (yet).
The 1DXiii now appears in the discontinued list.
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A bad workman blames his tools. Never had a back/front focus issue. Outer AF points never bothered me, maybe I could focus and reposition if necessary. Was always able to manual focus if necessary. Low light never a problem on a tripod. Modern MILCs are definitely better at tracking and FPS. Wsyiwyg is handy. A better camera won’t make me better photographs than with a 5DIV , it just makes it slightly easier. I was lucky I went through a period of great improvement. It’s all marginal gains now.Also, some people don’t just want the latest and greatest — they want to forget the DSLR era: back/front focus issues, barely usable outer AF points, struggling in low light, and mirror slap. They’re happy with the dramatically improved functionality of MILCs — not only focusing in darker conditions, but actually being able to see more than their DSLR-loving counterparts.
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