Yes, agreed. For our use as photographers one has to admit that JPEG has been a strong standard and remains relavant for 80% of image consumption. The pity is that JPEG 2000 that was meant to address among other things the need for something better than 8 bits per color channel never caught on. Was it simply too far ahead of its time (digital cameras in 2000 were seldom much better than 8 bits)? If there is consensus that Apple's HEIC - HEIF is the way to go, how long will it take to sort out filename extensions and other minutiae to make it a truly universal standard used across all operating systems, photo software, browsers, etc..?I still clearly remember when the only competing formats were 8-tracks and cassettes for audio, and VHS and Beta for video. File formats have taken things to a new, nearly incomprehensible level for most people.