Don Haines said:jrista said:I think Nikon could probably fabricate their own sensors. They used to in years past. Their management thought it would be more profitable to stop investing money in their own fabrication, and buy their sensors and the like third party. I don't think that decision really changed the fundamentals for Nikon.
I think they could too, but it takes time to ramp up to speed, plus, who actually owns the design for the sensor???
What happens if a Chinese company decides to get into DSLR's and gets their financial hands on Sony? Poof! They now have sensors and a fabrication facility... and with this, away goes the Nikon supply.
A lot of camera components are fairly easy to manufacture and there are numerous facilities around the world that you can contract out to fairly easily, but the two killers are large sensors (lots of competition for p/s fabrication) and large optical elements. That's probably why Canon keeps it's fluorite lens facility "close to home"
And back to the topic about where are Canon's innovations... you have to look at lenses... fluorite glass, nano-coatings, lightweight materials, focusing motors and algorithms, diffractive optics, and slip-in teleconverters. You can't tell the difference between a series one and a series two "big white" by looking at them from the outside, but pick them up and use them.... lighter, faster and better focusing, stellar image quality... it had to come from somewhere.
And going back to camera bodies, look at the Digic chips.... go back to the not so distant past and pick up a 5D2 with it's Digic4 processor. Then we went to dual Digic4 (2X faster), the Digic5 (6X faster), then Digic5+ (17X faster), and the 1DX with dual Digic5+ (34X faster). With 34 times the computing power of a 5D2, you can bet that there has been a lot of work and innovation on the processing algorithms, and what is to come? Digic 6 is out in p/s cameras and I would not be surprised to see dual Digic6 in the rumoured 7D2... will it have the computing power to track and focus on that bird in flight, recognizing which part of the image is the bird and which part to ignore?
All good points, and I agree with all of them.
I actually find it a bit sad that Nikon is the company they are. I actually kind of wish they were a bit more conservative, and able to put up more of a fight against Canon and Sony. Over the long term, I actually wonder if Nikon will still be here in ten years as the second major photography company, or whether Sony will have taken over. All things being equal, I still consider Nikon equipment to be superior to Sony, and losing them as a major competitor would actually be a huge negative for Canon users...it would eliminate a key competitor, and that would only mean Canon's conservative nature (which is currently their strength) would assert itself with a vengeance (which would still be good for Canon, but might actually end up being bad for the consumer and professional in the long run.)
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