Yes. Once again, it's all about the money. The three IS primes are indeed fine lenses. But they are/were overpriced for anyone who does not have a definite need for a lens with those characteristics. Does that sound a little like the saga of the EOS M? For casual amature photographers they are simply too expensive. For most enthusiasts and pros, they are too slow (again, for the money). Personally, I would love to have the 24 and the 35 for the sake of convenience, but I have those ranges competently covered. If these new prices are indeed "permanent", then when a sale/rebates come around, or they start showing up as refurbs, I will take another look. I suspect I'm not alone here...