rrcphoto said:
but do they build it out at the expense of the EF mount? in other words. do a sony? sony lost all their A mount marketshare which at one time was projected at nearly 18%.
Now it's next to nothing.
I am convinced the overwhelming majority of Sony A-mount customers did not switch to Canon or Nikon for full-frame DSLRs. If anything, they simply bought into Sony mirrorless FF ... in addition to their A-Mount SLTs and got one of the not very expensive Sony A- to E-mount adapters. By far the easiest, most convenient and functional solution.
I expect exactly the same to happen, when Canon comes with a brand new FF MILC system with a new EF-X mount to which all existing EF lenses are compatible by means of a simple and cheap adapter. As you can tell from many of the postings in this and similar threads here, many Canon customers do not YET understand that a new mount will be no real issue this time round - as opposed to the 1987 move from FD to EF.
Once Canon gets the message across ... "great new mirrorless camera, great new native lenses, but all existing EF lenses can also be used with simple adapter" - any initial bitching and moaning will quickly subside and people will gradually and over time smoothly switch from their Canon DSLRs / EF lenses to Canon mirrorless.
It is already happening for APS-C ... "Rebels" --> EOS M's, EF-S ->> EF-M lenses. As soon as EOS M models will be priced exactly like equivalent Rebels/xxDs, the changeover will turn into a massive landslide. Rebel phaseout, EF-S phase-out, then xxD and 7D line phase-out. Done.
I expect exactly the same to happen with FF sensored Canon systems. At the end of the day things will be EF-M [APS-C] and EF-X? [FF] just like before EF-S and EF. 2 sensor sizes, 2 mounts. Lenses for larger sensor can be used on smaller sensor as well. No change to current situation [