Tomorrow is the day that we finally get the official announcements for all of Canon's latest goodies, It has been a long time coming and I think the community is more than ready.

The Canon EOS R3

The Canon EOS R3 for the most part has completely leaked. There could be a few surprise features, which would be quite welcomed.

Pricing for the Canon EOS R3 will be $5999USD / €6099, I haven't confirmed pricing in other countries, but I think everyone knows what to expect in those markets. The Canon EOS R3 will begin shipping in November of this year.

The Canon RF 100-400mm f/5.6-8 IS USM

Canon is bringing a lightweight and affordable super-telephoto zoom to the RF mount. This new lens has a launch price of $649 / €749 and is scheduled to begin shipping in mid-October of this year. This lens will definitely sell well out of the gate, as some of the other “slow” lenses that Canon has brought to the RF mount have all done quite well and performed above expectations.

The Canon RF 16mm f/2.8 STM

The Canon RF 16mm f/2.8 STM is going to a huge selling lens for Canon. I don't remember the last time a lens or camera has had this must positivity around it. Videographers and photographers are ready to put up the $299 USD / €349 as soon as they're able to. The Canon RF 16mm f/2.8 STM will begin shipping alongside the Canon RF 100-400mm f/5.6-8 IS USM in mid-October of this year.

Canon accessories

Canon will be announcing a lot of accessories alongside the Canon EOS R3, all but one will be available in late November of this year.

  • ST-E10 Speedlite Transmitter $119
  • DM-E1D Stereo Microphone $299
  • ER-L1 Camera Strap
  • ER-HE Eyecup
  • ER-H Eyecup

The AD-E1 smartphone adapter will not begin shipping until March of 2022 and will retail for $39.

  • AD-E1 Multi Accessory Show Adapter
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