No, that's not a typo. Kodak has just dethroned Canon as the #1 manufacturer of digital cameras because of their wildly successful compact digital cameras, capturing 22.5% of the entire market in Japan.

This data was supplied by BCN which means it is sales aggregate data for the Japan market only, and there is something odd going on with the Asia markets and compact cameras. There is a revitalization of old compact cameras because their noise characteristics look like film grain. I do not completely understand it, but it's certainly a real phenomenon, and it's been occurring over the last year or so.

I don't think Canon has much to worry about though, as these cameras are extremely inexpensive, and I doubt this fad is going to last for a very long time. But the interesting side benefit is that it's saving a lot of older compact cameras from e-waste and giving a second lease on life.

The legend on the graph is as follows;

  • Orange – Kodak
  • Red – Canon
  • Block White Dots – Sony
  • Black Red Dots – Fujifilm
  • Blue = Kenko Tokina

According to BCN, the three products that drove KODAK's market share were the PIXPRO FZ55, PIXPRO FZ45, and PIXPRO WPZ2. All of them were ranked in the top 10 in sales by series for all digital cameras in April 2012. In particular, the PIXPRO FZ55 took the top spot, accounting for more than 10% of the market share. The average unit price is less than 20,000 yen, and its strength is that it is easy to purchase and use.

BCN's Kakei Saito explains this;

Major camera companies have shifted their focus to expensive mirrorless single-lens cameras, and have reduced the handling of inexpensive compact digital cameras or withdrawn from the market. On the other hand, the demand for easy-to-use compact digital cameras remains. Furthermore, due to the influence of the retro boom in recent years, inexpensive compact digital cameras have become a hot topic on social media, and their popularity has increased, especially among young people. KODAK has made great strides by tapping into such niche needs.

Go figure. Will Canon launch some low-cost IVY compacts again? I don't think we have to worry about that happening, but your compact cameras stuffed in an old sock drawer may be worth something on eBay now.

Source: BCN via: Digi-Came

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30 comments

  1. No, that’s not a typo. Kodak has just dethroned Canon has the #1 manufacturer of digital cameras because of their wildly successul compact digital cameras, capturing 22.5% of the entire market. This data was supplied by BCN which means it is for the Japan market only, but there is something odd going on with the

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    I can understand about wanting some noise / grain. Of course, we can choose to create it naturally on a DSLR or Mirrorless in several ways, but for the average phone user, the default camera will be clean-looking with saturated HDR. Some of us like it, but some of us feel it's like how audiophiles feel about early digital audio production. Is anyone right or wrong in either situation? NO!
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  2. I wonder if the mighty Kodak will capitalize on this and make a comeback... I wish they do. "Kodak moment"...
    That would really be wonderful!
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  3. That would really be wonderful!
    But this is not expexted. The phones has win this challenge. I don't know anybody who buy a compact cam this time. They uses their smartphone cam in this case.If a more capable cam is reqired or wished by a customer, they look into the portfolio of OMD, Pana or Sony. Nikon and Canon are to expensive.
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  4. I don't know anybody who buy a compact cam this time. They uses their smartphone cam in this case.
    That’s why anecdotes aren’t data. The data show a resurgence in the popularity of fixed-lens compact cameras, AKA point-and-shoots.
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  5. But this is not expexted. The phones has win this challenge. I don't know anybody who buy a compact cam this time. They uses their smartphone cam in this case.If a more capable cam is reqired or wished by a customer, they look into the portfolio of OMD, Pana or Sony. Nikon and Canon are to expensive.
    Canon has by far the cheapest interchangeable lens cameras on the market.
    Everyone else seems to have given up on bringing new customers into the market.
    Canon is also doing a lot of experimentation with the Powershot line.
    The Powershot Golf was the latest camera.
    Also, the IXY is #8 and #9 on the list.
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  6. Ricoh is also winning with the GR because of Fuji's collossal mistake. It'll be interesting once those numbers come in.
    What was Fuji’s mistake ? I thought the X100 series was quite popular. (Sorry if I’ve missed something obvious but I’ve been asleep at the back).
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  7. What was Fuji’s mistake ? I thought the X100 series was quite popular. (Sorry if I’ve missed something obvious but I’ve been asleep at the back).
    Not making enough to satisfy the demand by a HUGE margin. And then giving an interview saying “we like it like that”.
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  8. Canon has by far the cheapest interchangeable lens cameras on the market.
    Everyone else seems to have given up on bringing new customers into the market.
    Canon is also doing a lot of experimentation with the Powershot line.
    The Powershot Golf was the latest camera.
    Also, the IXY is #8 and #9 on the list.
    I hope that you don't believe in that...
    Canon is one of the most expensive systems in the market of fullframe mirrorless systems since the R System. Compare them with a Sony A7Rx Body. This is a lot of cheaper and the e-mount offers a wiede range of lenses, you can choose.
    I think that Sony has the advantage that they develop and produce the sensors for third-parties an have a long time experiences with that. Canon don't offer new technologies - they jump on a running train. How long canon has passed the train of FF-DSLM, BSI Sensor, Stacked Sensor, IBIS - my first DSLM was a Canon R and this does nut supports IBIS. IT's just a few years ago. Sony does this quite earlier.
    I am an owner of an R5, R, 5DM4, 5Ds and 80D. I know i am talking about. The next system will not be a canon. A cheap L lense cost more then €2000.- (expect the RF100mm F/2.8 Macro). I am use a Sigma 105mm f/2,8 Macro and this lense cost me less that €200.- and the RF 100L is not better.
    Compare the price of an EF15-35 L f/2.8 III with the RF14-35L f/2.8. They are has the same picture quality but the RF is quite more expensive and i donÄt see the advantage of the more you need to pay.
    Canon is expensive and this will not changed until they open the market for sigma and others to support the RF mount and protocol. I don't expect this in my lifetime and i hope i have more than 20 years left...
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  9. I hope that you don't believe in that...
    Canon is one of the most expensive systems in the market of fullframe mirrorless systems since the R System.
    Your reading skills are almost as good as your trolling skills. Where did @EOS 4 Life say full frame? What other brand is price competitive with the Canon R100, R50 and DSLRs?

    But you want to move the goalposts like a typical troll? Fine. Please list the Sony FF kit I can buy for $2200 that includes a new current camera (i.e., sold directly by Sony) and lenses covering 15mm to 400mm, like I can do with Canon (RP, RF 15-30, RF 24-105 non-L, RF 100-400). Good luck…I’ve posed this question over a dozen times and no one has managed an answer yet.

    Incidentally, the typical response would be another goalpost move. You only meant FF cameras with >30 MP, you only meant constant f/4 zooms, you only meant cheaper in Deutschmarks, whatever. I know you know what I mean. :rolleyes:
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  10. Yeah, there are things that Canon can do better (I wish Canon has some mid-level telephoto primes between the 100-500/200-800 and the big superteles, and some wide fast glass like the 14/1.4 and 15/1.4), but low-cost and volume sellers are their bread and butter.
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